Book a demo
ZineOne Blog

Get ideas and inspiration. Read strategies employed by innovative companies that have nailed the art and science of personalized engagement with their visitors and customers.

Explore by
What Is In-Session Marketing?
In-session marketing (ISM) is an emerging martech category that focuses on understanding micro-behaviors on digital properties to drive…
Blog
Read Blog
Takeways from NRF 2023 NRF 2023 Takeaways: Retail Set to Combat Uncertainty with Agility
The retail industry and the behaviors of its consumers are continually shifting as inflation increases, budgets decrease, and…
Blog
Read Blog
Ecommerce revenue growth when resources are shrinking How to drive ecommerce revenue growth with shrinking resources
Key areas a digital brand can improve — without adding more manpower or budget — to help drive…
Blog
Read Blog
post-purchase experiences to grow brand loyalty and build revenue Post-Purchase Experiences: Building Loyalty and Growing Revenue After Checkout
Rising acquisition costs and declining consumer spending have eCommerce brands searching for new avenues to avoid a sharp…
Blog
Read Blog
Why Personalization Matters for eCommerce Success Back to Basics: Why Personalization?
Individualized customer journeys can determine whether or not that site visit ends in a conversion.
Blog
Read Blog
what is behavioral segmentation? Behavioral Segmentation: Better Understand Consumer Actions to Improve Marketing Reactions
The most competitive eCommerce brands are the ones capable of delivering a personalized experience for each customer (even…
Blog
Read Blog
10 Ways to Improve Conversion Rate Optimization Conversion Rate Optimization: 10 Ways to Improve Your eCommerce Sales
Conversion rate optimization helps mitigate lost revenue by minimizing friction throughout the shopping experience.
Blog
Read Blog
why is consumer behavior shifting toward buy now, pay later? Why is Consumer Behavior Shifting Toward Buy Now, Pay Later?
A 2022 Lending Tree survey found that 43% of people used BNPL — up from 31% in 2021.
Blog
Read Blog
What are the CPRA, CPA, VCDPA, and CTDPA? What are the CPRA, CPA, VCDPA, and CTDPA?
How the latest privacy regulations will impact AI for eCommerce
Blog
Read Blog
Four innovative ways to overcome the overstock and avoid having too much inventory Overcome the Overstock: How to Eliminate Inventory without Steep Discounts
Four ways to offload your overstocked inventory without taking a total margin loss.
Blog
Read Blog
real-time offers for eCommerce websites Breaking the Addiction to Sitewide Offers: Three Techniques to Transition to Real-Time Offers
Did you know that it can be counterproductive to give offers to some visitors? Optimize your promotions by…
Blog
Read Blog
How can eCommerce brands compete this Black Friday The Best Ways eCommerce Brands can Compete this Black Friday
With every eCommerce brand battling for consumer dollars on Black Friday amid a challenging economic climate, competing this…
Blog
Read Blog
How to Optimize Promotions for eCommerce Promotional Optimization: How to Incentivize Conversions and Reduce Margin Loss
With companies now competing for attention by lowering prices, how can you acquire consumers without selling at a…
Blog
Read Blog
eCommerce marketing strategies for 2023 Top eCommerce Marketing Strategies for 2023
What works in this privacy-first world and what needs to be eliminated from your eCommerce marketing strategy? Below…
Blog
Read Blog
Three ways for business to thrive in a global recession Three Ways for a Business to Thrive in a Global Recession
2022 has been a rocky year. The world is faced with a looming global economic downturn in addition…
Blog
Read Blog
Building Stronger Software Solutions through Partnerships at ZineOne Building Stronger Software Solutions through Partnerships at ZineOne
Partners bring out the value of a product by filling one another’s gaps and making 1+1=3
Blog
Read Blog
Solving for Less PII in a Privacy-First World Goodbye PII: Solving for a Privacy-First World
What if the answer to less PII isn’t discovering how to collect more of it, but rather removing…
Blog
Read Blog
Key Findings from eTail Connect West eTail Connect West 2022: Finding Growth in Existing Customers and Emerging Technologies
ZineOne attended eTail Connect West along with some of the top eCommerce minds to uncover how the industry…
Blog
Read Blog
Why eCommerce is shifting away from historical data and towards real-time analytics. Historical Data is So Outdated
Poor data costs U.S. businesses $600 billion yearly. Avoid adding to this number by finding a better source…
Blog
Read Blog
ZineOne Raises Series C Funding Here We Grow Again: ZineOne Raises $28M in Series C Funding with SignalFire
This newest round of investment gives ZineOne the capital needed to push forward as we innovate in-session marketing.
Blog
Read Blog
Differences Between Universal Analytics and Google Analytics 4 Changes are Coming to Google Analytics. Here’s How They’ll Impact Your eCommerce Business.
What you need to prepare for as Google says goodbye to Universal Analytics and hello to Google Analytics…
Blog
Read Blog
CommerceNext: Importance of Customer Centricity CommerceNext 2022: Leaders in eCommerce Find Growth in Customer Centricity
Growth for eCommerce in this shaky economic environment depends on the same thing it always has: the customer.…
Blog
Read Blog
What is Customer DNA™ and its Impact on Customer Engagement
ZineOne Customer DNA™ is a patented technology that uses online clickstream data to predict behaviors in real-time for…
Blog
Read Blog
A World Without Third-Party Cookies A World Without Third-Party Cookies
HOW TO KEEP TARGETING EFFORTS FROM CRUMBLING With third-party cookie retirement becoming imminent, advertisers and agencies will need…
Blog
Read Blog
Real-Time Marketing Just Got Real Real-Time Marketing Just Got Real
While visitors are on your site is when real-time marketing is of greatest benefit to consumers and brands…
Blog
Read Blog
ZineOne RevPredict Program Engage Customers and Predict Revenue
ZineOne’s RevPredict Program enables brands to understand visitor intent while in-session to help deliver a more meaningful customer…
Blog
Read Blog
Debjani Deb Shoptalk 2022 Shoptalk Is Back and Live in Las Vegas
One of the leading speakers at Shoptalk 2022, ZineOne CEO, Debjani Deb, will focus on the importance of…
Blog
Read Blog
A World Without Cookies and the Rise of In-Session CX
Third-party cookies are on the decline, and the logical next step for marketers is to take advantage of…
Blog
Read Blog
Conversion, Revenue & Loyalty
Following a ZineOne webinar which featured Brendan Witcher, VP and Principal Analyst with Forrester, we conducted a Q&A…
Blog
Read Blog
Winning the E-commerce Race, Part 4
Strategies for Success and the Role of Omnichannel Personalization As technology has proliferated the retail landscape, consumers have…
Blog
Read Blog
Importance of personalization in e-commerce Winning the E-commerce Race, Part 3
The Growth of Personalization and Its Importance in Meeting Consumer Needs Personalization, sometimes known as customization or 1-1…
Blog
Read Blog
No Posts Here