ZineOne Blog

Get ideas and inspiration. Read strategies employed by innovative companies that have nailed the art and science of personalized engagement with their visitors and customers.

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What Is In-Session Marketing?
In-session marketing (ISM) is an emerging martech category that focuses on understanding micro-behaviors on digital properties to drive…
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Four innovative ways to overcome the overstock and avoid having too much inventory Overcome the Overstock: How to Eliminate Inventory without Steep Discounts
Four ways to offload your overstocked inventory without taking a total margin loss.
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real-time offers for eCommerce websites Breaking the Addiction to Sitewide Offers: Three Techniques to Transition to Real-Time Offers
Did you know that it can be counterproductive to give offers to some visitors? Optimize your promotions by…
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How can eCommerce brands compete this Black Friday The Best Ways eCommerce Brands can Compete this Black Friday
With every eCommerce brand battling for consumer dollars on Black Friday amid a challenging economic climate, competing this…
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How to Optimize Promotions for eCommerce Promotional Optimization: How to Incentivize Conversions and Reduce Margin Loss
With companies now competing for attention by lowering prices, how can you acquire consumers without selling at a…
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eCommerce marketing strategies for 2023 Top eCommerce Marketing Strategies for 2023
What works in this privacy-first world and what needs to be eliminated from your eCommerce marketing strategy? Below…
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Three ways for business to thrive in a global recession Three Ways for a Business to Thrive in a Global Recession
2022 has been a rocky year. The world is faced with a looming global economic downturn in addition…
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Building Stronger Software Solutions through Partnerships at ZineOne Building Stronger Software Solutions through Partnerships at ZineOne
Partners bring out the value of a product by filling one another’s gaps and making 1+1=3
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Solving for Less PII in a Privacy-First World Goodbye PII: Solving for a Privacy-First World
What if the answer to less PII isn’t discovering how to collect more of it, but rather removing…
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Key Findings from eTail Connect West eTail Connect West 2022: Finding Growth in Existing Customers and Emerging Technologies
ZineOne attended eTail Connect West along with some of the top eCommerce minds to uncover how the industry…
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Why eCommerce is shifting away from historical data and towards real-time analytics. Historical Data is So Outdated
Poor data costs U.S. businesses $600 billion yearly. Avoid adding to this number by finding a better source…
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ZineOne Raises Series C Funding Here We Grow Again: ZineOne Raises $28M in Series C Funding with SignalFire
This newest round of investment gives ZineOne the capital needed to push forward as we innovate in-session marketing.
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Differences Between Universal Analytics and Google Analytics 4 Changes are Coming to Google Analytics. Here’s How They’ll Impact Your eCommerce Business.
What you need to prepare for as Google says goodbye to Universal Analytics and hello to Google Analytics…
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CommerceNext: Importance of Customer Centricity CommerceNext 2022: Leaders in eCommerce Find Growth in Customer Centricity
Growth for eCommerce in this shaky economic environment depends on the same thing it always has: the customer.…
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What is Customer DNA™ and its Impact on Customer Engagement
ZineOne Customer DNA™ is a patented technology that uses online clickstream data to predict behaviors in real-time for…
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A World Without Third-Party Cookies A World Without Third-Party Cookies
HOW TO KEEP TARGETING EFFORTS FROM CRUMBLING With third-party cookie retirement becoming imminent, advertisers and agencies will need…
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Real-Time Marketing Just Got Real Real-Time Marketing Just Got Real
While visitors are on your site is when real-time marketing is of greatest benefit to consumers and brands…
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ZineOne RevPredict Program Engage Customers and Predict Revenue
ZineOne’s RevPredict Program enables brands to understand visitor intent while in-session to help deliver a more meaningful customer…
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Debjani Deb Shoptalk 2022 Shoptalk Is Back and Live in Las Vegas
One of the leading speakers at Shoptalk 2022, ZineOne CEO, Debjani Deb, will focus on the importance of…
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A World Without Cookies and the Rise of In-Session CX
Third-party cookies are on the decline, and the logical next step for marketers is to take advantage of…
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Conversion, Revenue & Loyalty
Following a ZineOne webinar which featured Brendan Witcher, VP and Principal Analyst with Forrester, we conducted a Q&A…
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Winning the E-commerce Race, Part 4
Strategies for Success and the Role of Omnichannel Personalization As technology has proliferated the retail landscape, consumers have…
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Importance of personalization in e-commerce Winning the E-commerce Race, Part 3
The Growth of Personalization and Its Importance in Meeting Consumer Needs Personalization, sometimes known as customization or 1-1…
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Omnichannel marketing Winning the E-commerce Race, Part 2
Changing Attitudes of the Omnichannel Consumer While businesses were scrambling to meet the changes the pandemic caused, interrupted…
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The Proof is in What the Crowd Says
How Retailers Can Use Social Validation to Grow Online Sales Shopping is intrinsically a social experience. The automatic…
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Winning the E-commerce Race, Part 1
The Disruption to Businesses It is no secret that the world of e-commerce changed significantly with the advent…
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Customer Data Management
Everything you want to know about collecting and managing customer data It’s no secret that digital marketing has…
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Journey from Data to Intelligence The Emergence of the  Intelligence Layer
The Journey from Data to Intelligence As consumer engagement has matured, we have evolved from a discussion of…
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Site-wide offers erode margins The Smart Way to Play the Margins
There are many ways to conduct digital commerce with consumers. However, just like any business, you have to…
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Navigating e-commerce Is There Wind in Your Sails?
Navigating the e-commerce waters successfully, during the pandemic and beyond Momentum is a funny thing. Without it, you…
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Understanding site visitors What Can You Do in Five Clicks?
Show your site visitors that you value them and understand their needs At the heart of any commercial…
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