ZineOne Blog

Get ideas and inspiration. Read strategies employed by innovative companies that have nailed the art and science of personalized engagement with their visitors and customers.

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Meet Your New Bank Manager at HDFC Bank: The Digital Transaction
When a Bold Vision Collides with AI Banks in the United States seeking to increase customer loyalty while…
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Differences Between Universal Analytics and Google Analytics 4 Changes are Coming to Google Analytics. Here’s How They’ll Impact Your eCommerce Business.
What you need to prepare for as Google says goodbye to Universal Analytics and hello to Google Analytics…
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Building Stronger Software Solutions through Partnerships at ZineOne Building Stronger Software Solutions through Partnerships at ZineOne
Partners bring out the value of a product by filling one another’s gaps and making 1+1=3
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CommerceNext: Importance of Customer Centricity CommerceNext 2022: Leaders in eCommerce Find Growth in Customer Centricity
Growth for eCommerce in this shaky economic environment depends on the same thing it always has: the customer.…
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What is Customer DNA™ and its Impact on Customer Engagement
This post has been updated from its original publish date in October 2020. DNA is unique to every…
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A World Without Third-Party Cookies A World Without Third-Party Cookies
HOW TO KEEP TARGETING EFFORTS FROM CRUMBLING With third-party cookie retirement becoming imminent, advertisers and agencies will need…
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Real-Time Marketing Just Got Real Real-Time Marketing Just Got Real
While visitors are on your site is when real-time marketing is of greatest benefit to consumers and brands…
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ZineOne RevPredict Program Engage Customers and Predict Revenue
ZineOne’s RevPredict Program enables brands to understand visitor intent while in-session to help deliver a more meaningful customer…
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Debjani Deb Shoptalk 2022 Shoptalk Is Back and Live in Las Vegas
One of the leading speakers at Shoptalk 2022, ZineOne CEO, Debjani Deb, will focus on the importance of…
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A World Without Cookies and the Rise of In-Session CX
Third-party cookies are on the decline, and the logical next step for marketers is to take advantage of…
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Conversion, Revenue & Loyalty
Following a ZineOne webinar which featured Brendan Witcher, VP and Principal Analyst with Forrester, we conducted a Q&A…
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Winning the E-commerce Race, Part 4
Strategies for Success and the Role of Omnichannel Personalization As technology has proliferated the retail landscape, consumers have…
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Importance of personalization in e-commerce Winning the E-commerce Race, Part 3
The Growth of Personalization and Its Importance in Meeting Consumer Needs Personalization, sometimes known as customization or 1-1…
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Omnichannel marketing Winning the E-commerce Race, Part 2
Changing Attitudes of the Omnichannel Consumer While businesses were scrambling to meet the changes the pandemic caused, interrupted…
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The Proof is in What the Crowd Says
How Retailers Can Use Social Validation to Grow Online Sales Shopping is intrinsically a social experience. The automatic…
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Winning the E-commerce Race, Part 1
The Disruption to Businesses It is no secret that the world of e-commerce changed significantly with the advent…
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Customer Data Management
Everything you want to know about collecting and managing customer data It’s no secret that digital marketing has…
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Journey from Data to Intelligence The Emergence of the  Intelligence Layer
The Journey from Data to Intelligence As consumer engagement has matured, we have evolved from a discussion of…
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Site-wide offers erode margins The Smart Way to Play the Margins
There are many ways to conduct digital commerce with consumers. However, just like any business, you have to…
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Navigating e-commerce Is There Wind in Your Sails?
Navigating the e-commerce waters successfully, during the pandemic and beyond Momentum is a funny thing. Without it, you…
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Understanding site visitors What Can You Do in Five Clicks?
Show your site visitors that you value them and understand their needs At the heart of any commercial…
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Key Takeaways from NRF 2021 Key Takeaways from NRF 2021
Consumer Sentiment and Dealing with Uncertain Times NRF 2021, Retail’s Big Show – Chapter 1, was a recognition…
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Personalization trends in 2021 2021: The Year of Personalization
Uncovering How 1:1 Personalization Will Continue to Shape Business in 2021 2020 was a year of rapid change…
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Relationship Marketing Relationship Marketing: The Complete Guide
Everything you need to understand about relationship marketing so you can keep more customers and grow your business…
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Top Talks at the Virtual NRF 2021
Sessions to Attend During Chapter 1 of NRF 2021 The virtual NRF 2021 is here! To kick off…
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How to Navigate the Virtual NRF 2021
Getting the Most Out of Chapter 1 of Retail’s Big Show Throughout 2020, the retail industry displayed a…
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Lessons of 2020 Lessons of 2020
Meeting Customer Expectations in an Evolving & Digital Landscape As 2020 comes to a close, ZineOne is looking…
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Year in Review: 12 Reasons ZineOne is Thankful for 2020 Looking Back
12 Reasons We are Thankful for 2020 As 2020 winds down and we look with hope and anticipation…
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2020 Company Standouts
This Year’s Leaders in Customer Personalization & Predictive Engagements While a shift toward personalization and predictive engagements has…
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achieving hospitality experience Safe, Satisfying Travels
Achieving Hospitality Excellence in Every Hotel Customer Journey Hospitality today is centered around creating 1:1 traveler experiences. To…
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In-the-moment customer journey The Differentiated Experience
Automating the In-the-Moment Customer Journey with ML In ZineOne’s Thought Leadership Interview series, we sit down with experts…
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