In my previous blog, Drivers of Digitization in Financial Services, I had covered different factors that are pushing the financial services industry toward digitization. I delved into points such as the rise of mobile banking, task fragmentation, changing customer mix and customer expectations. All these have compelled the financial services industry to adopt technology with […]
Continuing with my latest theme of the use of analytics to enable action (vs. insights alone), I find myself thinking of all the data that is available on digital end-points such as apps, websites, kiosks, ATMs, that fundamentally record user activity as it happens, yet does not enable any real-time action. Most apps today have […]
The financial services industry is facing a digital transformation driven mainly with the goal of improving customer experience and increasing retention. With companies such as Facebook, Apple, Amazon and Netflix leading the charge of revolutionizing customer engagement based on data collected on customer behavior, consumer expectation from other industries, including financial services, has gone up […]
In the last six months a good bit has been published about Streaming Analytics and the various use cases that it can power within an enterprise. These have covered use cases in areas such as fraud detection, marketing and customer experience. However, most of these have been written from the viewpoint of powering insights rather […]
Think like a man of action, act like a man of thought — Henri Bergson I have always found great inspiration in quotes about life and change. It fascinates me how these quotes inadvertently map to what I am doing or experiencing, either in personal life or at work. That’s why when I recently chanced […]
ZineOne CEO Debjani Deb will lead a discussion on Omnichannel Digital Engagement at Apijee’s Adapt or Die conference in San Francisco, on Sept. 27. In today’s hyper-online world, customer attention is fleeting and fragmented. So, what will it take for brands to capture their attention? Real-time digital interactions enable a brand to catch the customer […]
