01
Jun
2016

Real-Time Interactions Critical for Next Generation of Digitization in Financial Services

The financial services industry is facing a digital transformation, propelled by the realization that the best time to win a customer’ attention is when the customer is interacting with the organization … be it on premise, on the web, or a mobile app. We are now at a point where a number of different factors […]

Posted by Sona Sharma
22
Apr
2016

The Game Changer: The Advent of Web Push

As of late last year, browsers are now able to Push notifications to their users, much like native apps have already been doing. This is a game changer for marketers interested in ongoing engagement with qualified customers who visit their website. In the past, the only way to re-engage with those users was by using […]

Posted by Debjani Deb
08
Mar
2016

Going beyond the basics in mobile banking

If there is an industry that understands the value of real-time mobile marketing, it’s the banking industry. Banks are seeing a huge increase in consumer adoption of mobile devices to access their financial information and to conduct various financial activities. This has led to mobile banking become a must-have offering for all financial institutions. However, […]

Posted by Sona Sharma
15
Nov
2015

Unleashing the Power of Event-Triggered Marketing

Multichannel, One-on-One Marketing with Real-Time Interactions The ubiquity of mobile devices is rapidly being complemented with wearables and digital accessories that not only have added screens, but totally new interactions. Yet, it seems that marketers so far have only just scratched the surface in terms of the possibilities of connecting with their customers in meaningful […]

Posted by Manish Malhotra
16
Oct
2015

ZineOne at the Apigee ‘IloveAPI’s’ conference

As an Apigee partner, ZineOne was excited to participate and exhibit at the Apigee ‘I love API’s’ conference this week in San Jose. The event was organized between 12-14 October at the San Jose Convention Center, and saw the participation of more than 2,400 attendees. The conference was divided into keynote addresses, forums and workshops. […]

Posted by Shruti Verma
16
Sep
2015

Stop spamming your customers!

I am sure many of us are the lucky recipients of emails or notifications from one or more brands, helpfully informing us about the next big online or store sale. How many of these do you get in a day? I have simply lost count. I either delete these emails or simply ignore the notifications […]

Posted by Sona Sharma
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