16
Oct
2015

ZineOne at the Apigee ‘IloveAPI’s’ conference

As an Apigee partner, ZineOne was excited to participate and exhibit at the Apigee ‘I love API’s’ conference this week in San Jose. The event was organized between 12-14 October at the San Jose Convention Center, and saw the participation of more than 2,400 attendees. The conference was divided into keynote addresses, forums and workshops. […]

Posted by Shruti Verma
16
Sep
2015

Stop spamming your customers!

I am sure many of us are the lucky recipients of emails or notifications from one or more brands, helpfully informing us about the next big online or store sale. How many of these do you get in a day? I have simply lost count. I either delete these emails or simply ignore the notifications […]

Posted by Sona Sharma
09
Sep
2015

Right message, right time

The difference between an 18 year old and a 36 year old can now be seen by what apps their phones have. While some apps help a teenager listen to music on the go, others help parents make back to school purchases during rush hour traffic. The range of apps available today help reduce time […]

Posted by Shruti Verma
17
Aug
2015

Out of sight, out of mind: A case for mobile engagement on apps

I recently had an unexpected meeting to attend so I opened up my favorite taxi app. Unfortunately, the closest available car was 20 minutes away- rush hour was taking its toll! With no other option, I ended up waiting and reached my destination slightly late. Halfway through my meeting, I suddenly realized – I had […]

Posted by Shruti Verma
29
Jul
2015

Mobile Journey Marketing: Six Strategies to Drive Conversions and Engagement on Mobile

Understanding your customers’ buyer journey is critical to the monetization of the mobile channel. However, every journey is unique and demands personalized experiences from the brand. This whitepaper delves into strategies that will help marketers engage with each customer most effectively throughout their mobile journey by offering: – Predictive experiences – Contextual experiences – Real-time […]

Posted by Sona Sharma

Closing the gap between browsing and transacting on mobile

The ubiquity of mobile devices is now a way of life and businesses have recognized its importance as a channel for brand recognition, customer engagement and revenue generation. This is especially true for retail. According to a recent study by ComScore, U.S. mobile commerce spending jumped 28% in 2014 to $31.6 billion. M-commerce now accounts […]

Posted by Sona Sharma
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