13
May
2015

Making the Mobile Sale: 3 Steps to Increase In-App Conversions

Businesses overall have done a good job of convincing customers to download their apps. However, app installation alone doesn’t guarantee app usage. It certainly doesn’t ensure monetization of mobile apps. Kony, a ZineOne partner, talks about how to to move app users to the next stage in the conversion funnel by focusing on users’ entire […]

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03
Dec
2014

Bring Your Brand Closer to Your Customers on Mobile With Seamless In-App Interactions.

What happens when you cross WhatsApp with Mayday for an enterprise? Or what do you get when you combine email with SMS? You get smart mobile messaging that’s real-time, contextual and predictive. It’s a two-way communication that a business can have with its app users, within the app, to offer a smooth frictionless in-app experience. […]

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09
Apr
2015

Drive engagement and conversions with Messenger

Facebook’s recent announcement to use its Messenger platform as a customer service tool brought out various levels of reactions from the marketplace. Some are questioning if this will spur unabashed promotional posts? Could be. Others are concerned about Facebook eavesdropping on the chit-chat between the brand and the customer and using the data to attract […]

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12
Dec
2014

Webinar: Mobile Transaction Success — Ways to Increase Conversions and Boost Revenue

With mobile payment now in full throttle and with 47% of shoppers expressing their preference to do their Holiday shopping through smartphones this year, numbers for mobile commerce are expected to go through the roof. However, there is continued skepticism that 2 out of 3 attempted transactions on smartphones fail due to poor user experience! […]

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15
Jul
2014

Takeaways from MobileBeat: Growth in Mobile Not a Bubble

Growth was the primary theme at the MobileBeat conference in early July, and with good reason! There was palpable energy around mobile laying claim to an ever-increasing share of revenue, supported by new strategies highlighted by players such as Airbnb, Yo, Pandora, Walmart, Nascar, etc. Yo stood out as a poster child of what is […]

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10
Jul
2014

Is your business mobile first? Cause your customers are

I recently read in a Forrester report about how the mobile mind shift, along with big data and analytics, is one of the big technology trends that is impacting customer behavior and needs. Yet, according to Forrester, for most eBusiness professionals, mobile contributes less than 5% of sales — unless they are selling hotel rooms […]

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