What to Expect at the Virtual eTail Connect
By Team ZineOne August 13, 2020
The Summer’s Big Event for Retailers
As the summer winds down, top retailers are preparing for eTail Connect, the invite-only virtual event for senior eCommerce and digital marketing leaders to tap into exclusive knowledge, exchange ideas and best practices, and gain access to timely insights from industry leaders.
This year, the unprecedented COVID-19 crisis has transformed retail like never before, and as such, will be a central focus of eTail Connect. Key sessions throughout the two-day event will explore how retailers can meet customer needs during challenging market conditions and tactics to prepare your business for a post-pandemic world.
As a fully virtual event, eTail Connect empowers you to access the insights and innovation driving retail success today—all from the comfort and convenience of your home. With the event just around the corner, we’ve compiled a list of the top sessions to look out for.
Assessing The Status Quo Of Retail And How To Prepare For The Lingering Effects Of Pandemic And Recession
In this panel discussion, Leigh Rawdon, CEO of The Tea Collection, and John Tabis, CEO of The Bouqs, will explore the anticipated impact of COVID-19 and the recession on the retail segment, both in the short and long term. The panelists will discuss the crucial role digital transportation will play in the success of your brand, and how digital innovation can help stores survive challenging market conditions. Attend this panel to learn more about how you can use customer data and insights in order to inform your retail strategy.
Monday, August 24 1:00 pm – 1:30pm
Meeting your Customers’ Needs During Unprecedented Times
The recession has had a major impact on consumer shopping behavior. Ranu Coleman discusses in her fireside chat how you can identify the best consumer segments to target and ways to provide value to cautious customers. In particular, the session will explore how retailers can revamp their loyalty programs to meet customer expectations and grab wallet share even as discretionary income is managed more vigilantly.
Monday, August 24, 3:15pm-3:45pm
Optimizing A Shrinking Budget in Times of a Pandemic
As consumer spending declines due to the impact of COVID-19, so too has many companies’ marketing budgets. In this roundtable, ZineOne’s Janet Jaiswal will discuss ways to meet consumers’ rising expectations—even as digital traffic increases and fulfillment capabilities are strained. Attend this interactive session to explore how to maximize your marketing budget and do more with less spend allocated to offers and incentives.
Monday, August 24. 4:30 pm – 5:15pm
Leveraging AI and Personalization for Conversion Optimization
This fireside chat explores the crucial role agile technology plays in creating more personalized customer experiences—which is particularly important as individuals are more reserved with spending. Key themes highlighted will be the power of real-time marketing, omni-channel outreach, testing and measuring product recommendations, and the possibilities of voice.
Tuesday, August 25. 2:00pm – 2:30 pm
To ensure you make the most of your time at eTail Connect, be sure to set up a 1:1 meeting with industry leaders to learn more about the innovative tactics top retailers are utilizing. The ZineOne team will be available throughout the two-day event to discuss how our AI-powered Intelligent Customer Engagement (ICE) platform can enable your brand to engage customers digitally and maximize marketing budgets. Sign up to meet with our team at the event today.
Too busy to attend all your top sessions live? Each session will be recorded and available on-demand following eTail Connect.
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We look forward to getting to know your business!