Continuing with our theme of inviting experts who have seen our product in action, here’s a fun blog by Wendy Newell. Wendy is a marketing and advertising veteran with some strong opinions about customer service. One less-than-stellar experience with a retail-branded app made it clear to her that many businesses are not thinking in terms mobile-first customer service.
“This company had failed completely to fully leverage connecting with their client, me, through their mobile app,” Wendy says in her blog. “This isn’t just a missed opportunity to connect. It doesn’t take much imagination to see how this translates into lost revenue.”
Click here to read Wendy’s full blog on why she thinks excellent customer service on apps is critical for businesses to leverage the mobile channel to the full extent.