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Get the Most out of eTail West 2020

Posted on: February 11, 2020 | Posted by: Kateryna Romanova

With less than two weeks left to go for eTail West 2020, the e-commerce and omnichannel retail conference, team ZineOne is all geared up for a fun and informative event.

Held at the JW Marriott in Palm Springs, CA, Feb. 24-27, eTail West has a rich agenda with a strong lineup of thought leaders from top brands sharing trends, opinions and experiences. You’ll want to hit the expo floor running so you learn all you can about today’s retail industry disruptors, as well as what’s next.

Here at ZineOne, we’ve scoured the eTail West agenda for the must-see sessions that will help you bring back the most relevant solutions and takeaways for your organization.

AI Exposed—What It Is and What It Is Not

Keynote Panel Discussion Remix
Monday, February 24th, 11:25 a.m.
Transform TECH Summit

Get past the buzzword’s hype to understand the full potential of AI. Data science and analytics leaders from companies at the forefront of the AI-led business model transformation will discuss the power, pitfalls and best practices that can enable your organization to leapfrog the AI learning curve.

Turning Williams-Sonoma, Inc. from Traditional Retail to Tech Retail

Keynote Fireside Chat
Tuesday, February 25th, 8:20 a.m.

Williams-Sonoma’s CTO and CDO, Yasir Anwar will share the innovation story of how evolving into a tech retail company is the secret to sustainable success.

Engagement vs. Transactions: How Retailers are Keeping Pace in a Competitive Retail Landscape

Keynote Panel Discussion
Tuesday, February 25th, 9:50 a.m.

These days, an amazing product doesn’t ensure commercial success. Learn how keeping pace with customers is crucial. This panel will get specific about how the customer journey is a long term, omnichannel experience that extends far beyond either side of conversion.

Track C: Personalization and Behavioral Marketing

Tuesday, February 25th, 2:00 p.m. and on:

Personalized Product Merchandising that Gets Shoppers to Convert
Case Study: Verizon
Tuesday, February 25th, 2:10 p.m.

Find out how Verizon is using AI to optimize continuous personalized customer experiences, growing customer engagement, and their bottom line.

Creating Meaningful Digital Experiences for Each Customer
Panel Discussion
Tuesday, February 25th, 2:55 p.m.

Move beyond customer segmentation to build 1:1 relationships with your customers. This panel will discuss how to harness today’s tech to create authentic, long term personalized relationships with your customers.

Implementing Personalization to Create Seamless Customer Experiences at Scale
Case Study: GOAT – Sneaker Marketplace
Tuesday, February 25th, 4:50 p.m.

Mike Phu, GOAT’s Director of Growth, will explain how to implement personalization strategies using a framework designed to scale as a system. You’ll walk away with a clear understanding of what a framework is and how an agile approach facilitates continuous development and long-term growth.

The Evolution of Omnichannel: Enhancing Customer Engagement with New Experiences
Keynote Panel
Wednesday, February 26th, 9:55 a.m.

This panel of C-suite executives from several retail industries will explore how your organization can seize the opportunities and overcome the challenges of engaging customers across channels.

Track D: Driving Insights with AI and Data

Wednesday, February 26th, 2:00 p.m. and on:

Determining Buyer Intent with Data-Driven Campaigns
Panel Discussion
Wednesday, February 26th, 2:50 p.m.

Panelists from HP, Dollar Shave Club, and GSK will present their organizations’ use cases to demonstrate how best to implement personalized, AI-driven campaigns. Learn how to use cross-platform customer data in real-time to deliver optimized insights and outcomes.

The Merging of Online and Offline Commerce Models

Fireside Chat
Thursday, February 27th, 10:05 a.m.

Antonio Nieves, CEO of Interior Define, will talk about how today’s successful customer relationships navigate both online and offline channels to provide seamless customer experiences in real-time.

Be sure to drop by Booth #211 to meet the humans behind ZineOne. We’d love to chat about our platform, Intelligent Customer Engagement (ICE). Find out how ICE interweaves AI and state-of-the-art tech to help retailers deliver 1:1 personalization in real-time as seamless, omnichannel customer experiences.

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