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Making the Mobile Sale: 3 Steps to Increase In-App Conversions

admin on May 13, 2015

Businesses overall have done a good job of convincing customers to download their apps. However, app installation alone doesn’t guarantee app usage. It certainly doesn’t ensure monetization of mobile apps. Kony, a ZineOne partner, talks about how to to move app users to the next stage in the conversion funnel by focusing on users’ entire mobile journey. Read more here.