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ZineOne Debuts in Gartner’s 2020 Personalization Engine Magic Quadrant

Posted on: July 14, 2020 | Posted by: Janet Jaiswal

I’m thrilled to share that Gartner has named ZineOne to this year’s Personalization Engine Magic Quadrant in 2020.  This year is ZineOne’s debut and the second recognition by Gartner with the prior recognition as a Gartner Cool Vendor in 2018.

For this year’s report, Gartner identified the 14 personalization engine providers and evaluated them on 15 different criteria. While you can read the report for more detail, it’s great to see that Gartner recognized us for our Data Processing and Analytics, Targeting & Triggering, and Market Responsiveness and Innovation.

We believe these highlights reflect our unique approach to helping our customers and partners succeed – we don’t just help them solve today’s problems, we also look ahead and help them prosper in areas they may not already be considering.

The stakes for the personalization market have been steadily rising – companies’ needs to engage in a relevant, timely, and helpful manner are increasing with the importance of the digital channel as the consumer’s preferred way to engage. At the same time, companies’ needs to improve the digital experience are growing larger, more complex, and more essential to ensuring a competitive advantage in a growing and demanding environment. We interpret today’s recognition as validation that we are continuing to exceed our customers’ needs.

Of course, the biggest validation comes from all our customers who rely on us to help them provide hyper-personalized experiences across the customer lifecycle. From the top retailers who must navigate the complexities of an individualized and seamless interaction across multiple channels to the largest banks who need the highest levels of security and compliance to reshape the finance world, to telecommunications giants who want to grow incremental revenue while maintaining their margins – we are thrilled every time we can help companies overcome their unique challenges.

And every year, those challenges continue to evolve. This past year, we released new Machine Learning-based models to help companies more effectively buy online and pick up curbside with a real-time, personalized offer, increase loyalty with insights-based engagement, and shorten the consumer’s time to the next visit. As the personalization space evolves, we see AI-based personalization platforms playing a crucial role in enabling any company to improve its digital channel performance, increasing incremental revenue while expanding customer loyalty. 

But before we get too far into the future, you can read about how we were evaluated in both the “ability to execute” and the “completeness of vision” axes* in this year’s report from Gartner. Thanks to all the partners, customers, and ZineOne employees who have helped us achieve all that we have so far!


*Gartner “Magic Quadrant for Personalization Engines” by Jennifer Polk, Claire Tassin, Jason McNellis, July 13, 2020.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

 

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