ZineOne Intelligent Customer Engagement (ICE) platform
Despite the hundreds of millions of dollars spent on advertising, search, and promotions to drive traffic to your digital sites, the average conversion rate range from 2% to 4%. To convert more traffic, you need to deliver relevant, engaging, 1:1 ‘in-the-moment’ experiences. AI-based predictions can provide highly relevant and accurate recommendations that can influence purchases and increase loyalty across all of your channels on a single platform.
- Trigger Personalized Experiences
- For timely, relevant, and engaging interactions
- Target Users Dynamically
- Highly accurate machine learning models can enroll users into segments based on a multitude of variables and behaviors.
- Schedule Proactively
- Build segments on the fly or use rules to define them.
In-the-moment Predictive Engagement
- Identify Visitor Intent
- Provide tailored messaging by determining your customers’ session intent with machine learning.
- Predict Session Outcomes Accurately
- Leverage deep learning insights to predict session outcomes for site visitors or time to next visit.
- Track Recommendation’s Impact
- Track in real-time and compare to the control group.
- Highly Accurate and Informed Recommendations
- ML-based recommendations take into account your promotion budget, product inventory, and product margins before making an offer to a visitor so you maintain profitability
- Adapt to Dynamic Preferences
- Move as fast as your customers, by using machine learning to adjust preferred channels and locations based on in-the-moment activity.
Channel Agnostic Marketing
- Create Omni-channel Experiences
- Build experiences for a channel based on a common profile that incorporates up to the moment streamed data for each customer.
- Collect Data on Any Channel
- Collect data from digital and offline channels including the store POS system, kiosks, etc. and combine with your system of record for a 360 degree view of your customer.
- Build Content for Any Channel
- Intent and context data allows you to serve content in the channel of each individual’s preference.
Customer Data Management
- Integrate New Touchpoints
- Our open data platform makes it easy to add new connections to drive your business forward.
- Instantly Capture New Data
- Schema-less profiles mean that when you send new data, it gets captured immediately, so you can focus on building the best experiences for your customers.
- Obtain a Comprehensive View
- Bring your own CDP or DMP or use ours.
- Treat Sensitive Data Responsibly
- Our platform keeps security, privacy, and compliance in mind so you don’t have to.
Testing & Experience Optimization
- Optimize Results
- In-the-moment updates on campaign results.
- ML models automatically optimize the results.
- Interactions Across Channels
- Test across digital and physical channels such as the website, mobile, email, kiosk, POS and more.
- Test multiple changes at once.
- Expand Testing to Your Platform of Choice
- Pre-built integrations, APIs, and SDKs to allow you to perform tests in the platform of your choice.
Single Customer View
- Store Data in Motion
- Connect historical, in-the-moment, and environmental attributes.
- Understand Digital Body Language
- Bring together fragmented data into unified customer profiles.
- Build Segments On-The-Fly With Ease
- For known and anonymous users.