Single Customer View

Context Matters

Stored customer data only provides a partial view. You need to understand the behavioral and emotional context of your visitors and customers to provide 1:1 personalization. For example, when a visitor interacts on a website, mobile or tablet, an enormous amount of data is streamed. Making sense of this dynamic, ever-changing data can be challenging.

The ZineOne platform captures this data and stores it flexibly in dynamic profiles connecting historical, in-the-moment and third-party data such as weather, geolocation, events and more. These dynamic profiles are continuously updated giving you in-the-moment flexibility to define new customer segments so each interaction is more meaningful.

Build Segments On-The-Fly

The ICE platform allows you to create and maintain as many segments as you want, in seconds.  You can pre-define rules and criteria to define a segment or let the platform create them based on live-action triggers or events combined with data from multiple sources. The platform uses Deep Learning and Machine learning models to analyze visitor behavior on-the-fly adding and moving visitors in and out of granular segments to enable you to engage each visitor in the most meaningful manner possible.