Data is everywhere and it can be complex and time-consuming to embark on an effort to obtain a single view of your customer. With the ICE platform, collecting customer data and making sense of it is easy. We can bring together fragmented data from many sources, store data flexibly in dynamic, ever-changing profiles, and resolve identities for known and anonymous users so you can focus on determining the type of interaction you want to have with your visitors. Lastly, you can build segments on-the-fly and across time with ease.
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ZineOne Intelligent Customer Engagement (ICE) platform
Despite the hundreds of millions of dollars spent on advertising, search, and promotions to drive traffic to your digital sites, the average conversion rate range from 2% to 4%. To convert more traffic, you need to deliver relevant, engaging, 1:1 ‘in-the-moment’ experiences. AI-based predictions can provide highly relevant and accurate recommendations that can influence purchases and increase loyalty across all of your channels on a single platform.