Assessing campaign performance and optimizing them for any segment is critical to maintaining high-performing campaigns. Hence, we provide the ability to create, measure and manage tests, in real-time, for any customer segment across any channel. Further, we provide the ability to build, deploy and test personalized campaigns across a variety of behaviors and channels over time so you can optimize the customer journey.
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ZineOne Intelligent Customer Engagement (ICE) platform
Despite the hundreds of millions of dollars spent on advertising, search, and promotions to drive traffic to your digital sites, the average conversion rate range from 2% to 4%. To convert more traffic, you need to deliver relevant, engaging, 1:1 ‘in-the-moment’ experiences. AI-based predictions can provide highly relevant and accurate recommendations that can influence purchases and increase loyalty across all of your channels on a single platform.