Testing and Optimization

Create, deploy, and test personalized campaigns across a variety of customer segments and channels over time so you can optimize the customer journey.

Assessing campaign performance and optimizing them for any segment is critical to maintaining high-performing campaigns. Hence, we provide the ability to create, measure and manage tests, in real-time, for any customer segment across any channel. Further, we provide the ability to build, deploy and test personalized campaigns across a variety of behaviors and channels over time so you can optimize the customer journey.

Optimize results

Test results are effective if you can monitor them in real-time and make adjustments just as fast. ZineOne allows you to review the automatically calculated results, review the increase in revenue and the lift over the control group and fine-tune your campaigns so you can continue to optimize your results. With up to the moment results that are displayed in graphical format and updated in seconds, not minutes, you have the power to fine-tune your campaigns while they are running and exceed your projections.

Interactions across channels

Test campaigns across the website, mobile apps, mobile web, email, kiosks, and more to measure the effectiveness of product and content recommendations and ensure that your results are optimized. Determine which channels are most effective for any given audience characteristics and dynamically adjust them for any changes in behavior. Utilize our machine learning-based recommendations to test multiple changes at once and let our models optimize the results for you, if you choose.

Expand testing to your platform of choice

We provide APIs and SDKs to allow you to perform sophisticated tests in the platform of your choice. We also enable you to export the results into any application in your marketing technology stack.

ZineOne Intelligent Customer Engagement (ICE) platform

Despite the hundreds of millions of dollars spent on advertising, search, and promotions to drive traffic to your digital sites, the average conversion rate range from 2% to 4%. To convert more traffic, you need to deliver relevant, engaging, 1:1 ‘in-the-moment’ experiences. AI-based predictions can provide highly relevant and accurate recommendations that can influence purchases and increase loyalty across all of your channels on a single platform.