Case Study Finserv

Hyper-Contextual Customer Engagement in Banking

Today’s digitally savvy and highly discerning consumers are accustomed to dealing with brands such as Amazon, Google, Facebook, and Apple in their day-to-day lives. These companies are adept at leveraging Big Data and Machine Learning to glean information about their customers, understand their needs and use this knowledge to cultivate loyalty through innovative and personalized offerings.

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