Customer Data Management is Key to Successful Personalization

Since the dawn of marketing, marketers have been on an endless journey to find the best ways to capture relevant customer data to deliver the best customer experience based on what customers want.

Proper customer data management platforms such as Customer Data Platforms (CDPs), DMPs, CRMs, and DXPs are essential to success in today’s data-driven world as businesses can see, in real-time, what customers are doing. With the help of an AI-based personalization platform, marketers can leverage data to predict what customers want and deliver it when they want it and the way they want it.

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Benefits of Effective Customer Data Management

When leveraged by the ZineOne Intelligent Customer Engagement (ICE) Platform

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Increase Conversion Rates

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Form Real-Time Decisions

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Optimize Offers & Promo Budget

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Obtain Predictive Insights

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Engage Across All Channels

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Obtain More Loyal Customers

Features of the ZineOne ICE Platform

Customer Data Management

  • Instantly Capture New Data
    • Schema-less profiles mean that when you send new data, it gets captured immediately, so you can focus on building the best experiences for your customers and delivering it in the transaction moment.
  • Integrate New Touchpoints
    • Our open customer data platform makes it easy to add new data sources to understand your customers further.
  • Bring your Own or Use our Virtual customer data platform (CDP)
    • Obtain a comprehensive view of your visitors and customers.
  • Treat Sensitive Data Responsibly
    • Our CDP keeps security, privacy, and compliance in mind so you don’t have to.
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  • Trigger Personalized Experiences
    • For timely, relevant, and engaging interactions where your visitors and customers feel valued and understood.
  • Target Users Dynamically
    • Highly accurate machine learning models leverage your customer data so you can add or remove users from dynamic segments so your interactions are always personalized.
  • Schedule Proactively
    • Use business rules or intelligence to choose the right moment to deliver messages to your customers.

In-the-Moment Predictive Engagement

  • Identify Visitors’ Intent
    • Predictive interactions that focus on the right moment of engagement can drive significant gains for your company. Provide tailored messaging and interactions by determining your customers’ session intent with models based on your data management platform.
  • Highly Accurate and Informed Insights
    • ML-based insights take into account your promotion budget, product inventory, and product margins before making an offer so you maintain profitability.
  • Predict Session Outcomes Accurately
    • Leverage your customer data platform insights to predict session outcomes for site visitors or time to next visit.
  • Measure Business Impact
    • Track performance in real-time and measure test group lift to optimize and drive results.
  • Adapt to Dynamic Preferences
    • Move as fast as your consumers by using machine learning to adjust preferred channels and locations based on in-the-moment activity.
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Omnichannel Marketing

  • Create Omni-channel Experiences
    • Build experiences for any channel based on a typical profile that incorporates up to the moment streamed data for each customer.
  • Collect Data on Any Channel
    • Collect data from digital and offline channels, including the store POS system, kiosks, etc., and combine it with your customer data management platform for a 360-degree view of your customer.
  • Build Content for Any Channel
    • Intent and contextual data allow you to serve content in the channel of each individual’s preference. Hence a visitor can start an interaction in one channel and pick-up where they left off in any other channel.

Testing & Experience Optimization

  • Optimize Results
    • Get in-the-moment updates on campaign results so you can take timely action. Our patent-pending ML models can automatically optimize the results if you choose.
  • Test Performance Across Channels
    • Test campaign performance across digital and physical channels such as the website, mobile, email, ATM, kiosk, POS, and more. You can also test multiple changes at once.
  • Test in Your Platform of Choice
    • With an extensive set of pre-built integrations and flexible connectors, APIs, and SDKs, you can seamlessly perform tests in the data management or customer data platform of your choice.
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Single Customer View

  • Context Matters
    • Stored customer data only provides a partial view. You also need to understand the behavioral and emotional context of your visitors and customers. We connect historical, in-the-moment, and third-party data such as weather, geolocation, and events to create a context-rich view of your visitor and customers.
  • Understand Digital Body Language
    • Know your visitors’ current session goals by reading the signals in digital view and clicks data. Easily unify this intent with the data in your customer data platform to complete the customer profile.
  • Build Segments On-The-Fly
    • Consumers demand that the companies they interact with know and understand them. Pre-defined, static segments are not enough and can alienate your users. Create dynamic segments for both known and anonymous users that today’s demanding consumers require.
The North Face logo With so many variables in the consumer’s journey, we are excited to be partnering with ZineOne to help us identify the best way to engage, including product recommendations, in real-time, taking into account each site visitor’s unique preferences and way of shopping.

Dave Raggio, Former Sr. Director, Digital Marketing

In summary, marketers and e-commerce professionals are starting to see that customers want personalization of the kind that provides concrete benefits, at the right time, on the right channel, at the right location. Having a sound customer data management strategy in place can help deliver relevant, timely, and helpful customer experiences (AKA personalization) by removing customer data silos, bringing it together under a single customer view, and enabling seamless activation of that data across advertising and marketing technologies to deliver those material benefits wrapped in delightful experiences for their visitors and customers.

Once you get started with customer data management and leverage it inside a personalization platform, you will be well-positioned to use the data your organization has been collecting for years to drive meaningful business results and meet your goals.

Complete the form above so we can answer all your questions about customer data management and how you can effectively use it to personalize your customers’ experience.