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Customer Engagement Hub for Real-Time Personalization

Customer Engagement Hub for Real-Time Personalization

Event-Driven, Cross-Channel Customer Interactions

With the explosion of digital endpoints in the last decade, enterprises are inundated with a high volume of customer data from a variety of sources – mobile apps, desktops, tablets, smart watches, kiosks, stores/branches. Historically, enterprises have focused on these endpoints individually, storing and analyzing these data in silos and taking action on the insights at a later time. This approach is no longer enough for technology-savvy customers who expect:

  • a seamless experience from a brand, irrespective of the channel
  • an experience that is relevant to them and not for the multitudes
  • information NOW when they want it, rather than later