Core capabilities to manage the state of the customer & drive continuous learning
Consumers have come to expect continuity and consistency of their experiences with a brand. Meanwhile, business teams struggle to activate data for personalization due to the complexity of enterprise IT environments and customer data fragmentation across various systems of record.
This datasheet explores how ZineOne provides businesses a new layer of Identity Services to build a continuous understanding of the state of each customer and to personalize interactions based on that state. ZineOne’s core capabilities that enable this include:
- An intelligent profile engine
- A virtual CDP, and
- Customer DNA for continuous learning
Download this datasheet to learn how ZineOne’s AI-driven personalization platform provides consistency and continuity of customer experiences while individualizing them at scale.