Defining customer experience and support in the new app economy
With the proliferation of mobile devices and the apps they house within going up, increasing number of consumers are turning this channel to conduct critical transactions and other important day-to-day activities. How can brands ensure quality experience and support for their customers in this world of apps?
Sona Sharma, ZineOne’s director of marketing, argues that in this day and age traditional paradigms of customer support are obsolete as they lack scalability. To know more about what will it take a business today to offer high quality experience and support, read her article on Defining Customer Experience And Support In The New App Economy that was published in Mobile Commerce Daily and Mobile Marketer on Aug. 26.