Digital Transformation in Financial Services & the Real-Time Customer Journey
The financial services industry is facing a digital transformation that is being propelled by a number of factors, most significant among them being the rising influence of mobile in consumers’ interactions with institutions. The consumer today works across multiple channels to complete any given activity or task: the desktop at their home, mobile web or mobile app as they go about their daily routine, and perhaps a tablet in the evening. What does it take to make the customer’s journey smooth across all channels and win lifetime customer loyalty.
Download the whitepaper and find out the ways digital leaders in the financial services industry can embrace these trends and create a differentiating platform for their brands.