From First Click to Last Click
ZineOne CEO Debjani Deb speaks in a panel discussion at the Mobile Shopping Summit 2014 in Phoenix, on Overcoming The Disconnect Between Discovery And Purchase. Joining her in the discussion were Ryan Bartley, director of mobile at Staples, Susan Presky, director of mobile product development with Marriott International, and Christopher Dean, CEO, Swrve.
The panel delved into topics such as how to pinpoint the origin of sale and ensure its conversion in today’s omnichannel era where different platforms are working hand-in-hand to drive customers to point of sale. The speakers also examined the intention of mobile shoppers at each stage of their purchase path.