Key Topics Covered in the Report
- Six mainstream approaches to personalization that an organization can incorporate into its customer experience portfolio
- How to use different channels to drive personalization
- Key attributes of a robust personalization engine
- Metrics to measure your personalization strategy
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*Gartner Use Personalization to Enrich Customer Experience and Drive Revenue, Penny Gillespie, Guneet Bharaj, Refreshed 2 April 2019, Published 20 December 2017
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