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‘Use Personalization to Enrich Customer Experience and Drive Revenue’


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Key Topics Covered in the Report 

  1. Six mainstream approaches to personalization that an organization can incorporate into its customer experience portfolio
  2. How to use different channels to drive personalization
  3. Key attributes of a robust personalization engine
  4. Metrics to measure your personalization strategy

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*Gartner Use Personalization to Enrich Customer Experience and Drive Revenue, Penny Gillespie, Guneet Bharaj, Refreshed 2 April 2019, Published 20 December 2017

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