Contextualization: The Loyalty Program Secret Sauce

Progressive brick and mortars leverage their existing digital arsenal to create an online and in-store contextual experience as part of their customer retention management objectives. That means using their different touch points (website, mobile web, app, in-store technology, etc.) to provide context to customer retention marketing engagement. The secret sauce is pulling together these disparate touch points and systems through a streaming decision layer powered by machine learning. The result is laser-focused targeting each and every single loyalty customer in well-managed customer retention programs.