How to Strengthen Your Retail Marketing Program from Weakling to SUPERSTAR
Retail marketing is not what it used to be. From their phone app to the store aisle, today’s connected consumers expect seamless experiences that unify their buying journeys across all channels. And catching consumers’ attention as they go about their busy lives and sift through the myriad of messages they receive from various retailers is no easy task, either. It requires brands to demonstrate that they know their customers well and understand their needs.