Convenience Stores
what is omnichannel marketing Omnichannel Marketing – The Complete Guide
Omnichannel Marketing – Table of Contents 1. Omni Channel – What is Omnichannel Marketing? 2. Omnichannel Marketing –…
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Sizneon is one of silicon india's 100 most promising technology companies in 2019 Innovating to Surpass Customer Expectations
Every year Silicon India magazine features leaders and their organizations that pave new paths in multiple veins of…
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Selecting the Right Application of AI AI Applied
Selecting the Right AI Application for Your Unique Demands It’s no secret that Artificial Intelligence (AI) is transforming…
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Role of AI in marketing Artificial Intelligence and the Modern Marketing Landscape
What is the Role of Artificial Intelligence in Marketing? In recent years, Artificial Intelligence (AI) has emerged as…
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Getting it Right the First Time
The Risk of an Unsuccessful 1:1 Personalization Effort Knowing a customer—their purchasing patterns, likes and dislikes, and propensity…
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Personalization with a Purpose: Why Now?
Discover Why the Time is Right for Real-Time Personalization The concept of personalized customer engagement has been around…
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From Many to One
Transitioning from Market Segmentation to 1:1 Personalization Market segmentation, the marketing practice of clumping select groups of likeminded…
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To Buy or to Build Your Real-time Personalization Platform?
The Pros  and Cons of Constructing a Real-time Personalization Platform Internally versus Partnering with an External Provider These…
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The Privacy Paradox
The Importance of Customer Data Management for Authentic Personalization There is a privacy paradox when it comes to the use…
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Must-Haves for True Machine Learning
Debunking the top myths surrounding machine learning models for smart customer engagement We’ve all heard about machine learning…
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