AI & ML
Solving for Less PII in a Privacy-First World Goodbye PII: Solving for a Privacy-First World
What if the answer to less PII isn’t discovering how to collect more of it, but rather removing…
Read More
couple shopping online with in-session marketing experience What Is In-Session Marketing?
In-session marketing (ISM) is an emerging martech category that focuses on understanding micro-behaviors on digital properties to drive…
Read More
Differences Between Universal Analytics and Google Analytics 4 Changes are Coming to Google Analytics. Here’s How They’ll Impact Your eCommerce Business.
What you need to prepare for as Google says goodbye to Universal Analytics and hello to Google Analytics…
Read More
Building Stronger Software Solutions through Partnerships at ZineOne Building Stronger Software Solutions through Partnerships at ZineOne
Partners bring out the value of a product by filling one another’s gaps and making 1+1=3
Read More
What is Customer DNA™ and its Impact on Customer Engagement
ZineOne Customer DNA™ is a patented technology that uses online clickstream data to predict behaviors in real-time for…
Read More
A World Without Third-Party Cookies A World Without Third-Party Cookies
HOW TO KEEP TARGETING EFFORTS FROM CRUMBLING With third-party cookie retirement becoming imminent, advertisers and agencies will need…
Read More
A World Without Cookies and the Rise of In-Session CX
Third-party cookies are on the decline, and the logical next step for marketers is to take advantage of…
Read More
Journey from Data to Intelligence The Emergence of the  Intelligence Layer
The Journey from Data to Intelligence As consumer engagement has matured, we have evolved from a discussion of…
Read More
Understanding site visitors What Can You Do in Five Clicks?
Show your site visitors that you value them and understand their needs At the heart of any commercial…
Read More
Personalization trends in 2021 2021: The Year of Personalization
Uncovering How 1:1 Personalization Will Continue to Shape Business in 2021 2020 was a year of rapid change…
Read More