AI & ML
Takeways from NRF 2023 NRF 2023 Takeaways: Retail Set to Combat Uncertainty with Agility
The retail industry and the behaviors of its consumers are continually shifting as inflation increases, budgets decrease, and…
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Ecommerce revenue growth when resources are shrinking How to drive ecommerce revenue growth with shrinking resources
Key areas a digital brand can improve — without adding more manpower or budget — to help drive…
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what is behavioral segmentation? Behavioral Segmentation: Better Understand Consumer Actions to Improve Marketing Reactions
The most competitive eCommerce brands are the ones capable of delivering a personalized experience for each customer (even…
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What are the CPRA, CPA, VCDPA, and CTDPA? What are the CPRA, CPA, VCDPA, and CTDPA?
How the latest privacy regulations will impact AI for eCommerce
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How to Optimize Promotions for eCommerce Promotional Optimization: How to Incentivize Conversions and Reduce Margin Loss
With companies now competing for attention by lowering prices, how can you acquire consumers without selling at a…
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Three ways for business to thrive in a global recession Three Ways for a Business to Thrive in a Global Recession
2022 has been a rocky year. The world is faced with a looming global economic downturn in addition…
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Building Stronger Software Solutions through Partnerships at ZineOne Building Stronger Software Solutions through Partnerships at ZineOne
Partners bring out the value of a product by filling one another’s gaps and making 1+1=3
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Solving for Less PII in a Privacy-First World Goodbye PII: Solving for a Privacy-First World
What if the answer to less PII isn’t discovering how to collect more of it, but rather removing…
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couple shopping online with in-session marketing experience What Is In-Session Marketing?
In-session marketing (ISM) is an emerging martech category that focuses on understanding micro-behaviors on digital properties to drive…
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Differences Between Universal Analytics and Google Analytics 4 Changes are Coming to Google Analytics. Here’s How They’ll Impact Your eCommerce Business.
What you need to prepare for as Google says goodbye to Universal Analytics and hello to Google Analytics…
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