Customer DNA
what is behavioral segmentation? Behavioral Segmentation: Better Understand Consumer Actions to Improve Marketing Reactions
The most competitive eCommerce brands are the ones capable of delivering a personalized experience for each customer (even…
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real-time offers for eCommerce websites Breaking the Addiction to Sitewide Offers: Three Techniques to Transition to Real-Time Offers
Did you know that it can be counterproductive to give offers to some visitors? Optimize your promotions by…
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How to Optimize Promotions for eCommerce Promotional Optimization: How to Incentivize Conversions and Reduce Margin Loss
With companies now competing for attention by lowering prices, how can you acquire consumers without selling at a…
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Solving for Less PII in a Privacy-First World Goodbye PII: Solving for a Privacy-First World
What if the answer to less PII isn’t discovering how to collect more of it, but rather removing…
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Differences Between Universal Analytics and Google Analytics 4 Changes are Coming to Google Analytics. Here’s How They’ll Impact Your eCommerce Business.
What you need to prepare for as Google says goodbye to Universal Analytics and hello to Google Analytics…
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CommerceNext: Importance of Customer Centricity CommerceNext 2022: Leaders in eCommerce Find Growth in Customer Centricity
Growth for eCommerce in this shaky economic environment depends on the same thing it always has: the customer.…
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What is Customer DNA™ and its Impact on Customer Engagement
ZineOne Customer DNA™ is a patented technology that uses online clickstream data to predict behaviors in real-time for…
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A World Without Third-Party Cookies A World Without Third-Party Cookies
HOW TO KEEP TARGETING EFFORTS FROM CRUMBLING With third-party cookie retirement becoming imminent, advertisers and agencies will need…
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A World Without Cookies and the Rise of In-Session CX
Third-party cookies are on the decline, and the logical next step for marketers is to take advantage of…
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HDFC Bank case study Meet Your New Bank Manager at HDFC Bank: The Digital Transaction
When a Bold Vision Collides with AI Banks in the United States seeking to increase customer loyalty while…
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