Customer DNA
Solving for Less PII in a Privacy-First World Goodbye PII: Solving for a Privacy-First World
What if the answer to less PII isn’t discovering how to collect more of it, but rather removing…
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Differences Between Universal Analytics and Google Analytics 4 Changes are Coming to Google Analytics. Here’s How They’ll Impact Your eCommerce Business.
What you need to prepare for as Google says goodbye to Universal Analytics and hello to Google Analytics…
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CommerceNext: Importance of Customer Centricity CommerceNext 2022: Leaders in eCommerce Find Growth in Customer Centricity
Growth for eCommerce in this shaky economic environment depends on the same thing it always has: the customer.…
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What is Customer DNA™ and its Impact on Customer Engagement
ZineOne Customer DNA™ is a patented technology that uses online clickstream data to predict behaviors in real-time for…
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A World Without Third-Party Cookies A World Without Third-Party Cookies
HOW TO KEEP TARGETING EFFORTS FROM CRUMBLING With third-party cookie retirement becoming imminent, advertisers and agencies will need…
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A World Without Cookies and the Rise of In-Session CX
Third-party cookies are on the decline, and the logical next step for marketers is to take advantage of…
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HDFC Bank case study Meet Your New Bank Manager at HDFC Bank: The Digital Transaction
When a Bold Vision Collides with AI Banks in the United States seeking to increase customer loyalty while…
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Relationship Marketing Relationship Marketing: The Complete Guide
Everything you need to understand about relationship marketing so you can keep more customers and grow your business…
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Behavioral Segmentation media Behavioral Segmentation
Creating a More Personalized Customer Experience The concept of marketing segmentation emerged in the 1950s. Since its emergence,…
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Thought leadership interview series: Ashish Kumar, Gap Voices of Innovation
The Role of Data in Improving Your Customer Experience In ZineOne’s Thought Leadership Interview series, we sit down…
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