Customer DNA
A World Without Third-Party Cookies A World Without Third-Party Cookies
HOW TO KEEP TARGETING EFFORTS FROM CRUMBLING With third-party cookie retirement becoming imminent, advertisers and agencies will need…
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A World Without Cookies and the Rise of In-Session CX
Third-party cookies are on the decline, and the logical next step for marketers is to take advantage of…
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HDFC Bank case study Meet Your New Bank Manager at HDFC Bank: The Digital Transaction
When a Bold Vision Collides with AI Banks in the United States seeking to increase customer loyalty while…
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Relationship Marketing Relationship Marketing: The Complete Guide
Everything you need to understand about relationship marketing so you can keep more customers and grow your business…
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Behavioral Segmentation media Behavioral Segmentation
Creating a More Personalized Customer Experience The concept of marketing segmentation emerged in the 1950s. Since its emergence,…
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Thought leadership interview series: Ashish Kumar, Gap Voices of Innovation
The Role of Data in Improving Your Customer Experience In ZineOne’s Thought Leadership Interview series, we sit down…
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ML Models in Event Driven Architecture Machine Learning Models in Event-Driven Architectures
A variety of real-world processes produce sequences of data whose complex temporal dynamics need to be modeled. For…
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The Light Bulb Moment: Consumer Insights
What are Consumer Insights? Consumer insights are actionable information on consumer behaviors and trends that are collected and…
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Customer-DNA-FeaturedImage “Customer DNA™” and its Impact on Customer Engagement
In today’s hyper-connected world, customers expect businesses to cater to their needs in real time, all the time,…
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Personalization at scale in banking Understanding Personalization at Scale in Retail Banking
For decades, banks have been at the forefront of personalization, tailoring offers to various customer groups, and gauging…
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