Customer Engagement
Takeways from NRF 2023 NRF 2023 Takeaways: Retail Set to Combat Uncertainty with Agility
The retail industry and the behaviors of its consumers are continually shifting as inflation increases, budgets decrease, and…
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post-purchase experiences to grow brand loyalty and build revenue Post-Purchase Experiences: Building Loyalty and Growing Revenue After Checkout
Rising acquisition costs and declining consumer spending have eCommerce brands searching for new avenues to avoid a sharp…
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Why Personalization Matters for eCommerce Success Back to Basics: Why Personalization?
Individualized customer journeys can determine whether or not that site visit ends in a conversion.
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what is behavioral segmentation? Behavioral Segmentation: Better Understand Consumer Actions to Improve Marketing Reactions
The most competitive eCommerce brands are the ones capable of delivering a personalized experience for each customer (even…
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10 Ways to Improve Conversion Rate Optimization Conversion Rate Optimization: 10 Ways to Improve Your eCommerce Sales
Conversion rate optimization helps mitigate lost revenue by minimizing friction throughout the shopping experience.
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eCommerce marketing strategies for 2023 Top eCommerce Marketing Strategies for 2023
What works in this privacy-first world and what needs to be eliminated from your eCommerce marketing strategy? Below…
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Three ways for business to thrive in a global recession Three Ways for a Business to Thrive in a Global Recession
2022 has been a rocky year. The world is faced with a looming global economic downturn in addition…
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Key Findings from eTail Connect West eTail Connect West 2022: Finding Growth in Existing Customers and Emerging Technologies
ZineOne attended eTail Connect West along with some of the top eCommerce minds to uncover how the industry…
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Differences Between Universal Analytics and Google Analytics 4 Changes are Coming to Google Analytics. Here’s How They’ll Impact Your eCommerce Business.
What you need to prepare for as Google says goodbye to Universal Analytics and hello to Google Analytics…
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CommerceNext: Importance of Customer Centricity CommerceNext 2022: Leaders in eCommerce Find Growth in Customer Centricity
Growth for eCommerce in this shaky economic environment depends on the same thing it always has: the customer.…
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