Event-Triggered Marketing
real-time offers for eCommerce websites Breaking the Addiction to Sitewide Offers: Three Techniques to Transition to Real-Time Offers
Did you know that it can be counterproductive to give offers to some visitors? Optimize your promotions by…
Read More
How to Optimize Promotions for eCommerce Promotional Optimization: How to Incentivize Conversions and Reduce Margin Loss
With companies now competing for attention by lowering prices, how can you acquire consumers without selling at a…
Read More
Building Stronger Software Solutions through Partnerships at ZineOne Building Stronger Software Solutions through Partnerships at ZineOne
Partners bring out the value of a product by filling one another’s gaps and making 1+1=3
Read More
Why eCommerce is shifting away from historical data and towards real-time analytics. Historical Data is So Outdated
Poor data costs U.S. businesses $600 billion yearly. Avoid adding to this number by finding a better source…
Read More
Differences Between Universal Analytics and Google Analytics 4 Changes are Coming to Google Analytics. Here’s How They’ll Impact Your eCommerce Business.
What you need to prepare for as Google says goodbye to Universal Analytics and hello to Google Analytics…
Read More
A World Without Third-Party Cookies A World Without Third-Party Cookies
HOW TO KEEP TARGETING EFFORTS FROM CRUMBLING With third-party cookie retirement becoming imminent, advertisers and agencies will need…
Read More
A World Without Cookies and the Rise of In-Session CX
Third-party cookies are on the decline, and the logical next step for marketers is to take advantage of…
Read More
unleashing the power of event-triggered marketing Unleashing the Power of Event-Triggered Marketing
Multichannel, One-on-One Marketing with Real-Time Interactions The ubiquity of mobile devices is rapidly being complemented with wearables and…
Read More
shopping for Oakley glasses on mobile phone Stop spamming your customers!
I am sure many of us are the lucky recipients of emails or notifications from one or more…
Read More
mobile-retargeting-revenue-maximization Right message, right time
The difference between an 18 year old and a 36 year old can now be seen by what…
Read More