Personalization
A World Without Third-Party Cookies A World Without Third-Party Cookies
HOW TO KEEP TARGETING EFFORTS FROM CRUMBLING With third-party cookie retirement becoming imminent, advertisers and agencies will need…
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A World Without Cookies and the Rise of In-Session CX
Third-party cookies are on the decline, and the logical next step for marketers is to take advantage of…
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Conversion, Revenue & Loyalty
Following a ZineOne webinar which featured Brendan Witcher, VP and Principal Analyst with Forrester, we conducted a Q&A…
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Winning the E-commerce Race, Part 4
Strategies for Success and the Role of Omnichannel Personalization As technology has proliferated the retail landscape, consumers have…
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Importance of personalization in e-commerce Winning the E-commerce Race, Part 3
The Growth of Personalization and Its Importance in Meeting Consumer Needs Personalization, sometimes known as customization or 1-1…
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Omnichannel marketing Winning the E-commerce Race, Part 2
Changing Attitudes of the Omnichannel Consumer While businesses were scrambling to meet the changes the pandemic caused, interrupted…
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The Proof is in What the Crowd Says
How Retailers Can Use Social Validation to Grow Online Sales Shopping is intrinsically a social experience. The automatic…
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Winning the E-commerce Race, Part 1
The Disruption to Businesses It is no secret that the world of e-commerce changed significantly with the advent…
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Journey from Data to Intelligence The Emergence of the  Intelligence Layer
The Journey from Data to Intelligence As consumer engagement has matured, we have evolved from a discussion of…
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Navigating e-commerce Is There Wind in Your Sails?
Navigating the e-commerce waters successfully, during the pandemic and beyond Momentum is a funny thing. Without it, you…
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