Predictive Insights
Why eCommerce is shifting away from historical data and towards real-time analytics. Historical Data is So Outdated
Poor data costs U.S. businesses $600 billion yearly. Avoid adding to this number by finding a better source…
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Differences Between Universal Analytics and Google Analytics 4 Changes are Coming to Google Analytics. Here’s How They’ll Impact Your eCommerce Business.
What you need to prepare for as Google says goodbye to Universal Analytics and hello to Google Analytics…
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Journey from Data to Intelligence The Emergence of the  Intelligence Layer
The Journey from Data to Intelligence As consumer engagement has matured, we have evolved from a discussion of…
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Site-wide offers erode margins The Smart Way to Play the Margins
There are many ways to conduct digital commerce with consumers. However, just like any business, you have to…
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Understanding site visitors What Can You Do in Five Clicks?
Show your site visitors that you value them and understand their needs At the heart of any commercial…
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Personalization trends in 2021 2021: The Year of Personalization
Uncovering How 1:1 Personalization Will Continue to Shape Business in 2021 2020 was a year of rapid change…
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How to Get Real-Time Results from High-Value Purchases
Securing the Sale of Infrequently-Purchased Items through Machine Learning Models Did you know that it costs five times more to…
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Customer Engagement Hubs: Your Technology, Their Terms
How A Customer Engagement Hub (CEH) Can Build Two-Way Relationships via Predictive, Multi-Channel Marketing Enterprise-customer relationships are no…
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Patterns, Predictions & Personalization
Machine Learning Use Cases for Optimized Customer Engagement While it may seem contradictory, advancements in technology are giving…
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An Ace in the Hole for Customer Engagement
How Casinos Can Delight Guests at Every Stage of their Stay Imagine if guests had the power to…
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