Predictive Insights
Journey from Data to Intelligence The Emergence of the  Intelligence Layer
The Journey from Data to Intelligence As consumer engagement has matured, we have evolved from a discussion of…
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Site-wide offers erode margins The Smart Way to Play the Margins
There are many ways to conduct digital commerce with consumers. However, just like any business, you have to…
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Understanding site visitors What Can You Do in Five Clicks?
Show your site visitors that you value them and understand their needs At the heart of any commercial…
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Personalization trends in 2021 2021: The Year of Personalization
Uncovering How 1:1 Personalization Will Continue to Shape Business in 2021 2020 was a year of rapid change…
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How to Get Real-Time Results from High-Value Purchases
Securing the Sale of Infrequently-Purchased Items through Machine Learning Models Did you know that it costs five times more to…
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Customer Engagement Hubs: Your Technology, Their Terms
How A Customer Engagement Hub (CEH) Can Build Two-Way Relationships via Predictive, Multi-Channel Marketing Enterprise-customer relationships are no…
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Patterns, Predictions & Personalization
Machine Learning Use Cases for Optimized Customer Engagement While it may seem contradictory, advancements in technology are giving…
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An Ace in the Hole for Customer Engagement
How Casinos Can Delight Guests at Every Stage of their Stay Imagine if guests had the power to…
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Main “Streaming” of Streaming Analytics
In the last six months a good bit has been published about Streaming Analytics and the various use…
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six strategies to drive conversions on mobile Mobile Journey Marketing: Six Strategies to Drive Conversions and Engagement on Mobile
Understanding your customers’ buyer journey is critical to the monetization of the mobile channel. However, every journey is…
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