Testing & Experience Optimization
10 Ways to Improve Conversion Rate Optimization Conversion Rate Optimization: 10 Ways to Improve Your eCommerce Sales
Conversion rate optimization helps mitigate lost revenue by minimizing friction throughout the shopping experience.
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How to Optimize Promotions for eCommerce Promotional Optimization: How to Incentivize Conversions and Reduce Margin Loss
With companies now competing for attention by lowering prices, how can you acquire consumers without selling at a…
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Three ways for business to thrive in a global recession Three Ways for a Business to Thrive in a Global Recession
2022 has been a rocky year. The world is faced with a looming global economic downturn in addition…
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The Challenge of Personalization at Scale
Personalization is a crucial weapon in a marketer’s arsenal in delivering a world-class experience for its customers and…
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Closing the Personalization Capability Gap
While the retail industry recognizes the importance of offering personalized customer experience, a new study reveals that most…
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