A New Event Driven Layer For Real-Time Personalization

ZineOne defines a new paradigm in customer engagement through a new event driven layer that connects the Systems of Engagement that users of the brand are on with the Systems of Record that house the data about the users. This new layer brings together the immediate context of each user and recognizes the best triggers for engagement, with that user, at the right time and on the right channel.

SYSTEMS OF ENGAGEMENT (SOE)
API ACCESS TO SYSTEMS OF RECORD (SOR)

Gather

Capture user activity from various digital endpoints
Indivualized Activity Stream

Correlate/Enrich

Combine user with server-side activity and embellish it with external data
Correlate user activity across channels and enrich context of real-time activity with batch data residing in different internal and external systems

Decision

Identify patterns and triggers from data streams within different time windows
Analyze real-time data streams within a dynamic window of time to identify patterns and triggers

Interact

Real-time interactions to communicate with every customer at the right moment, with the relevant information
Interact with every customer at the right moment within a dynamic yet highly relevant context

Push Notifications

In-App Banners

Web Push

Rich Media

Deep Links

AppBox Messages