eBook

Top 5 Questions About Intelligent Personalization

Forrester Analyst Brendan Witcher Explains It All

Download Now
ZineOne Forrester eBook Top 5 Questions About Intelligent Personalization

In this eBook, Brendan Witcher, VP Principal Analyst of Forrester, answers five of the most pressing questions about personalization that brands are looking answers for:

  1. What does personalization mean for those who are just starting out vs. those who already have a personalization strategy in place?
  2. What are the key differences between rule-based and AI-driven personalization?
  3. What are the challenges of delivering omnichannel personalization at scale?
  4. What are the data sources and customer touchpoints to consider to deliver personalized experiences?
  5. What kind of ROI does AI-based personalization deliver?

Brendan Witcher has extensive experience covering consumer-oriented, cross-vertical topics in the areas of personalization, e-commerce, omnichannel, CX best practices, engagement strategies, and conversion optimization.

Download this eBook to understand why Brendan thinks “Personalization is not a tactic – it is a strategy for creating relevant, value-added experiences along the entire customer journey.”

You might also be interested in

Make Every Travel Experience Memorable
How hospitality providers can deliver 1:1 personalization to every visitor to increase engagement and enhance customer experience.
Read More
Your Guide to AI-Driven Personalization in Retail
Download this book to understand the power of AI-driven personalization and read strategies that you can use right…
Read More
image of mobile banking Banking, Made Personal: Illustrating the Transformative Role of AI
You’ll find solutions for 10 most common banking use cases: Early Intent Prediction Personalized Homepage Offer-Driven Personalization Form…
Read More

Request a Demo

We look forward to getting to know your business!

Thank You for submitting the form