Book a demo

eBook

Top 5 Questions About Intelligent Personalization

Forrester Analyst Brendan Witcher Explains It All

Download Now
ZineOne Forrester eBook Top 5 Questions About Intelligent Personalization
Download Now
Thank You

In this eBook, Brendan Witcher, VP Principal Analyst of Forrester, answers five of the most pressing questions about personalization that brands are looking answers for:

  1. What does personalization mean for those who are just starting out vs. those who already have a personalization strategy in place?
  2. What are the key differences between rule-based and AI-driven personalization?
  3. What are the challenges of delivering omnichannel personalization at scale?
  4. What are the data sources and customer touchpoints to consider to deliver personalized experiences?
  5. What kind of ROI does AI-based personalization deliver?

Brendan Witcher has extensive experience covering consumer-oriented, cross-vertical topics in the areas of personalization, e-commerce, omnichannel, CX best practices, engagement strategies, and conversion optimization.

Download this eBook to understand why Brendan thinks “Personalization is not a tactic – it is a strategy for creating relevant, value-added experiences along the entire customer journey.”

You might also be interested in

Level Up to Real-Time Offers
This whitepaper explains how a top 10 U.S. department store embraced the power of next-gen personalization to become…
Read More
ZineOne Forrester eBook Top 5 Questions About Intelligent Personalization Q&A ft. Forrester: Conversion, Revenue & Loyalty
Featuring a conversation with our special guest Brendan Witcher, Forrester VP/Principal Analyst
Read More
Make Every Travel Experience Memorable
How hospitality providers can deliver 1:1 personalization to every visitor to increase engagement and enhance customer experience.
Read More

Request a Demo

We look forward to getting to know your business!

Thank You for submitting the form