Giving On-the-Fence Visitors a Boost with Personalization 2.0
Where enterprises once applied market segmentation to target consumers en masse, the modern-day customers and website visitors expect outreach to be tailored to their interests and needs. This means moving away from a segment-based approach of outreach to Personalization 2.0.
When it comes to the on-the-fence customer, converting interest to a sale requires a new generation of personalization—one where enterprises can tailor content to a customer’s specific context and preferences. Download this infographic to learn more about the impact of Personalization 2.0 to connect with customers how and when it matters most.