Level Up to Real-Time Offers

eBook

Level Up to Real-Time Offers

Three steps to move beyond sitewide promotions

Did you know it can be counterproductive to give offers to all of your site visitors? While sitewide offers may have a positive impact in the short term, the long-term consequences include reduced margin and dilutive brand image.

When you segment site visitors by their likelihood to purchase, you find that people react differently to sitewide offers — both positively and negatively. Optimize your promotional strategy by leveling up to real-time offers.

A real-time offer is a targeted discount to the on-the-fence shopper that lifts the conversion rate by giving a well-timed nudge to complete their purchase. Using prediction models to assign a purchase propensity score for each website visitor, we tested sitewide against real-time offers by measuring lift over the control for each propensity group.

We have done this for several eCommerce leaders and the results are consistent:

Conversion rate lift for on-the-fence shoppers is significantly higher than for all other groups.

The increase in conversion rate for some groups was barely worth the impact on margin.

The conversion rate for some groups is actually reduced(!) by showing offers.

Great, real-time offers work. But what if your promo calendar is completely saturated with other offers? Read our eBook to get three steps to level-up your promotion strategy with real-time offers.

eBook

Level Up to Real-Time Offers

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