Embracing AI To Drive Engagement In A Channel-less Environment
It’s not enough for retailers to compete on products and services. Today’s biggest differentiator is customer engagement. In this era where consumers expect instant engagement on their terms — when and how they want it — influencing them in relevant ways is paramount. Additionally, today’s consumers have a very short attention span, raising the bar for timely and relevant engagement. According to a BRP Consulting survey, 79% of customers say personalized service is an important factor in determining where they shop.
This whitepaper explores why AI-powered instant one-on-one engagement is the only way to meet the needs and expectations of today’s shoppers.