Accomplish your goals at scale
A major US clothing retailer operating multiple brands realized between 4% and 15% average revenue lift per visitor by using ZineOne’s in-session marketing platform. Real-time intelligence allows their premier retail brands to personalize anonymous site visits, in the moment, at scale.
Sitewide promotions were not only diluting their brands but also eroding profit margins. The retailer wanted a more strategic way to deliver (and withhold) offers to their consumers.
Using patented intelligence models from ZineOne, the retailer can predict who may be influenced by a real-time offer. For all other visitors, they do not share discount offers. Visitors who show strong buying propensity in that session, they will present a “complete the look” upsell product recommendation.
They have been able to unlock new segments for their anonymous web and mobile web traffic in the moment they are on their site. The platform then uses these predictive insights to increase conversions and save margin in real-time.
By leveraging ZineOne’s in-session marketing platform, the Multi-Brand Retailer was able to identify influenceable visitors and improve conversion rates across a dozen use cases.
The Retailer realized 12X ROI within the first year by working with ZineOne.
An example of one of the Retailers’ use cases included the following:
In summary, the U.S. Retailer uncovered unique segments based on early purchase predictions, especially for those who would have abandoned the website without making a purchase. In a privacy-first world where retargeting is getting increasingly more complex, this is key. The retailer achieved a 4% – 15% average lift in revenue per visitor.
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