Q&A session featuring Forrester

Conversion, Revenue & Loyalty: Achieving the Retail Trifecta Through AI and ML

Following our 2021 webinar featuring Forrester’s Brendan Witcher, we created this eBook which includes a Q&A for a deeper dive on:

  • How retail leaders measure the success of their digital strategy and commerce channels
  • What online engagement strategies are best to improve customer experiences and drive positive business results
  • How AI and ML are helping to create competitive advantages and overcome challenges, and much more.
ZineOne Forrester eBook Top 5 Questions About Intelligent Personalization

Sneak-Peek Inside the eBook

Two strategic goals that can drive significant positive outcomes:

1. Create relevant in-the-moment experiences that add value to an unknown consumer’s buying journey.
2. Design tailored paths-to-purchase.

The real value of ML/AI

is being able to turn customer behavior data into insights, take insights and produce actions, and measure those actions to evaluate success – all in real time.

A critical shift that we see retailers make

– one that causes them to achieve better performance – is moving from company-obsession to customer-obsession.

The first step with unknown consumers is

to have technology in place that can assess an individual’s behaviors, preferences, needs, and intent in real time.

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