Q&A ft. Forrester: Conversion, Revenue & Loyalty

Q&A session featuring Forrester

Conversion, Revenue & Loyalty: Achieving the Retail Trifecta Through AI and ML

Following our 2021 webinar featuring Forrester’s Brendan Witcher, we created this eBook which includes a Q&A for a deeper dive on:

How retail leaders measure the success of their digital strategy and commerce channels
What online engagement strategies are best to improve customer experiences and drive positive business results
How AI and ML are helping to create competitive advantages and overcome challenges, and much more.

ZineOne Forrester eBook Top 5 Questions About Intelligent Personalization

Sneak-Peek Inside the eBook

Two strategic goals that can drive significant positive outcomes:
1. Create relevant in-the-moment experiences that add value to an unknown consumer’s buying journey.
2. Design tailored paths-to-purchase.

The real value of ML/AI
is being able to turn customer behavior data into insights, take insights and produce actions, and measure those actions to evaluate success – all in real time.

A critical shift that we see retailers make
– one that causes them to achieve better performance – is moving from company-obsession to customer-obsession.

The first step with unknown consumers is
to have technology in place that can assess an individual’s behaviors, preferences, needs, and intent in real time.