Accomplish your goals at scale
Following our 2021 webinar featuring Forrester’s Brendan Witcher, we created this eBook which includes a Q&A for a deeper dive on:
Two strategic goals that can drive significant positive outcomes:1. Create relevant in-the-moment experiences that add value to an unknown consumer’s buying journey.
2. Design tailored paths-to-purchase.
The real value of ML/AIis being able to turn customer behavior data into insights, take insights and produce actions, and measure those actions to evaluate success – all in real time.
A critical shift that we see retailers make– one that causes them to achieve better performance – is moving from company-obsession to customer-obsession.
The first step with unknown consumers isto have technology in place that can assess an individual’s behaviors, preferences, needs, and intent in real time.
We look forward to getting to know your business!