Sasha Lucas of Verizon: Real-Time Marketing Has Emerged as a New Paradigm

Fireside Chat with Verizon

We recently sat down with Sasha Lucas, VP & Head of Digital at Verizon, where she shared their digital transformation journey and how they are meeting the ever-changing needs of the digital consumer.

How to add value to your anonymous visitors in a privacy-first world.
What enterprises should consider to look out for in the next few years to meet the ever-changing consumer needs and technology trends.
How Real-Time Marketing has emerged as a new paradigm in digital marketing.

“You have to think big and really different. We’ve gone beyond thinking of digital as a channel and started thinking of digital as the backbone of our transformation strategy.“

– Sasha Lucas, VP & Head of Digital at Verizon

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Fireside Chat with Verizon

“You have to think big and really different. We’ve gone beyond thinking of digital as a channel and started thinking of digital as the backbone of our transformation strategy.“

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