Mapping the Consumer Genome: Ep 11

Fireside Chat with Verizon

We recently sat down with Sasha Lucas, VP & Head of Digital at Verizon, where she shared their digital transformation journey and how they are meeting the ever-changing needs of the digital consumer.

  • How to add value to your anonymous visitors in a privacy-first world. 
  • What enterprises should consider to look out for in the next few years to meet the ever-changing consumer needs and technology trends.
  • How Real-Time Marketing has emerged as a new paradigm in digital marketing.
Sasha Lucas

“You have to think big and really different. We’ve gone beyond thinking of digital as a channel and started thinking of digital as the backbone of our transformation strategy.“

– Sasha Lucas, VP & Head of Digital at Verizon

You might also be interested in

Sarah Stalnecker of New Balance: How to Deliver on Consumer Expectations Using Data
Sarah Stalnecker of New Balance Athletics shares her thoughts with Debjani Deb, CEO of ZineOne, on how to…
Read More
Nikhil Kolekar of Viasat: How AI & ML Are Being Used to Influence the Customer Journey Today
Nikhil Kolekar of Viasat and Manish Malhotra of ZineOne on how AI & ML are being used to…
Read More
Dmitry Pavlov, Formerly of Walmart: The Next Challenge in the Area of Personalization
Dmitry Pavlov, formerly of Walmart and Debjani Deb of ZineOne talk about the next challenge in the area…
Read More

Request a Demo

We look forward to getting to know your business!

Thank You for submitting the form