The rise of 'everywhere banking' which spans multiple channels, locations, and times requires a new form of 'everywhere engagement.'
The age of customer-centricity has reached the finance industry, and customers are demanding seamless cross-channel engagement and assistance. But while financial institutions are amassing customer data and deploying new channels, they face significant personalization challenges, particularly in light of their highly-regulated environment. Financial institutions need a compliant solution that optimizes customer data to deliver truly personalized experiences at scale, which can, in turn, drive transaction completion, increase engagement, and improve revenues and margins.
The ZineOne Intelligent Customer Engagement platform does just that, optimizing past and streaming customer data like never before with an AI-powered decision engine that reacts to individual needs and interests in real-time on a 1:1 level. This empowers financial institutions to create seamless cross-channel digital experiences that drive better engagement and generate significant savings.
The ZineOne Intelligent Customer Engagement platform provides full situational awareness about each customer based on their transaction history, real-time signals, and environmental variables. This individual customer data is gathered at scale from a variety of cross-channel sources, such as:
ZineOne's wealth of real-time streaming data and historic customer insights not only empowers financial institutions to fully understand each customer in real-time and on a 1:1 basis, but it also triggers personalized experiences in just milliseconds. By delivering messages that are relevant to a customer's needs and interests on that customer's current channel, ZineOne encourages the continuation of financial activities from platform to platform—regardless of where the original interaction was initiated. This includes:
Powered by an AI-enabled decision layer, ZineOne automatically transmits engaging messages that are designed to resonate with customers in-the-moment based on their past and present data. These messages, offers, and notifications are each highly personalized based on customers' unique influence zone—or their specific combination of location, time horizon, channel, past brand interactions, and more—making them optimized to provide assistance in current ventures, facilitate form completion, and encourage receptive customers to explore new possibilities with their financial institution.
By delivering cross-channel personalization of experiences designed to assist customers in real-time as they navigate a portal, site, or app, financial intuitions can leverage AI to significantly increase transaction completion—in some cases, by up to 20%. With the ZineOne ICE platform, financial institutions can optimize transactions and encourage customers to explore new financial possibilities, all while driving significant cost savings.
The ZineOne Intelligent Customer Engagement platform empowers financial institutions to effectively leverage next-gen financial applications that increase customer loyalty, sales, and value at scale in today's cross-channel financial world.
that are triggered based on real-time online and on-premises activity.
to educate visitors with in-the-moment information and relevant assistance.
that leverage card activity to pinpoint customer location and deliver applicable offers.
that preserves and acts on customer to drive completion, no matter the current channel.
to promote related offers based on past and present customer activity.
that correlates current location with likely activity, then deploys appropriate interactions.
on a 1:1 level based on event-driven, situational data.