With consumers being inundated with a glut of generic messages, only brands that understand customers' needs and motivations to offer meaningful experiences will create loyalty, frequency and relevancy.
Built for speed and convenience, Quick Service Restaurants and Convenience Stores align well with consumers’ on-the-go lifestyle today. But with increased availability of options, such as same-day delivery from e-commerce sites and order-online-pick-up-at-location, QSRs and C-stores are now looking to offer highly personalized shopping experiences to nudge customers to visit their stores. This means making the most of the few moments with the customer with hyper targeted, 1:1 interactions.
Powered by AI, ZineOne's Customer Engagement Hub helps enterprises move away from persona-based marketing to interact with every customer as a segment of one. Whether it's coupons and promotions based on past purchases or remembering their preference for "no mayo and extra jalapenos" in sandwiches or enticing a gas-only customer to come into the store, ZineOne's all-in-one platform can deliver tailored experiences to make the fleeting moments with every customer matter.
Powered by ML and AI, ZineOne’s Customer Engagement Hub provides continuous augmented intelligence about every customer's needs and intent. ZineOne's inbuilt virtual CDP ingests and analyzes real-time, historic and environmental data variables to come up with a cohesive view of every customer that is constantly being updated with every change of the customer's context. ZineOne collects and processes:
Using individual insights from real-time customer data stream, combined with each customer's past transaction data as well as environmental variables, the ZineOne Customer Engagement Hub triggers the delivery of hyper-personalized shopping experiences. Whether a shopper is browsing items in-store, looking up the online menu, using a mobile app, or is near the store, ZineOne reaches out to them at the right time with relevant information to motivate them to enter the store and drive incremental revenue. ZineOne renders this personalization via:
Powered with ML and AI, ZineOne's recommendation engine automates the delivery of relevant information and offers to every customer in real-time. By correlating present data, such as activity on channel, location, time, and more, and enriching it with historic data, ZineOne Customer Engagement Hub is able to determine each customer's affinity and intent, such as likelihood to convert, to enter the store, and predisposition to buy an item.
By gaining situational awareness about every customer, restaurants and stores can now equip themselves with real-time insights to craft engagement that is germane to every customer journey. With ZineOne, businesses can automate and achieve memorable customer experiences that help them stay ahead of the pack and drive brand loyalty.
ZineOne Customer Engagement Hub’s next-gen personalization platform empowers enterprises to increase foot traffic, boost brand loyalty, and drive incremental revenue at scale.
with compelling and meaningful notifications
that keep customers informed about their points as they shop
dynamically deployed at the right time for maximum impact and experience
to promote related products based on past and present customer activity