Modern customers demand to be known, understood, and assisted by retail enterprises in real time - and their rising expectations require a new approach to engagement.
The effect of ever-present digital connections to brands has altered the way that today's customers interact with retailers. Not only does each customer want to be engaged on a 1:1 level with relevant notifications, offers, and assistance from their favorite retail stores, but they also want retailers to initiate such engagement—in real-time, on the right channel, based on their evolving in-the-moment needs and interests.
Leveraging AI for powerful personalization, the ZineOne Customer Engagement Hub was built from the ground up to support the expectations of today’s customers, giving retailers a unified view of each shopper at scale in order to engage them in real-time and in ways that will increase sales, loyalty, and lifetime customer value.
Unified insight into shoppers' mindsets, both online and off, is powered by a wealth of historic, real-time, and environment data. The ZineOne Customer Engagement Hub combines past and present data from individual customers at scale in a single stream that includes:
Using individual insights from this real-time customer data stream, combined with each customer's historic retail data, the ZineOne Customer Engagement Hub triggers the delivery of personalized experiences on shoppers' current channel. Whether a shopper is browsing items in-store, online, or using a mobile app, ZineOne reaches them in-the-moment via:
ZineOne's AI-powered decision layer automatically deploys the most relevant messages and offers to customers in real-time by combining past and present retail data to determine each customers' unique influence zone - the combination of channel, location, time, and more that informs how the ZineOne Customer Engagement Hub personalizes each engagement.
Ultimately, by gaining full contextual awareness about each shopper and then interacting with them in-the-moment based on their current mindset, retailers are leveraging AI for a human touch that builds loyalty and drive sales across all channels. With ZineOne, retail enterprises can rapidly set themselves apart from other stores and begin fostering lasting customer value.
The ZineOne Customer Engagement Hub’s next-gen retail applications empower enterprises to increase customer loyalty, sales, and value at scale in today’s hyper-personalized shopping environment.
that are triggered in-session based on real-time activity, both online and in-store.
incentivized by time- and location-sensitive notifications.
that keep customers informed about their points as they shop.
to finalize unfinished sales across channels and sessions.
that remind customers of relevant items at the time of in-store pickup.
to increase customer awareness of new products that may be of interest.
on a 1:1 level based on event-driven, situational data.