In a world where thousands of travel and hospitality choices are right at guests’ fingertips, only experiences that personally engage guests from start to finish will stand out.
From hotel review sites to online travel planning, social media, and more—guests today have access to a wealth of hospitality information before their stay even begins, channels to interact with hospitality brands as their trip progresses, and numerous outlets on which to rate their experience after it occurs. That means that hospitality enterprises must leverage customer data in new and innovative ways to elevate and personalize guest interactions online as well as on-site in order to engage each guest on their own terms.
The ZineOne Customer Engagement Hub harnesses the power of AI and machine learning to create differentiated guest experiences based on customer preferences and needs in real-time, engaging guests personally on their channel of choice to ensure that they take advantage of all you have to offer before, during, and after their stay.
The ZineOne Customer Engagement Hub processes an unprecedented number of historic, real-time, and environmental data variables for each guest, at scale. When combined, these data points empower hospitality providers to create a complete picture of each guest, even as their needs and interests evolve. ZineOne is able to collect and process:
Real-time customer data points, combined with insights from systems of record, enable the ZineOne Customer Engagement Hub to initiate in-session guest engagement that is both relevant and personalized for each guest on a 1:1 level. Whether guests are browsing the website, checking in to their room with a mobile app, or looking through emails once they get back home, ZineOne can reach them with the right message in just milliseconds via:
As an AI-powered decision layer, the ZineOne Customer Engagement Hub is able to intelligently deploy messages that resonate by ascertaining each guest’s ever-changing influence zone, or the specific convergence of their location, time horizon, channel, past interactions, and more that determine each guests’ true, in-the-moment intent.
When hospitality enterprises harness their guests’ ever-changing data to create optimized, AI-powered engagement in real-time, they can proactively serve their customer base on a 1:1 level to create truly differentiated guest experiences—at every stage of the trip. In fact, contextual messages based on location and customer activity can yield 6% conversion rates.
The ZineOne Customer Engagement Hub empowers hospitality enterprises to unlock next-gen guest experience applications that turn first-time guests into loyal customers.
with seamless, personalized cross-channel engagement.
based on data from historic and real-time brand interactions.
that preserves and acts on customer to drive completion, no matter the current channel.
that keep customers informed about their points as they plan and pay.
dynamically deployed on-site for maximum impact and elevated guest experiences.
that boosts overall satisfaction and encourages long-term loyalty.