Tag: personalization

Winning the E-commerce Race, Part 3

The Growth of Personalization and Its Importance in Meeting Consumer Needs Personalization, sometimes known...

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Winning the E-commerce Race, Part 2

Changing Attitudes of the Omnichannel Consumer While businesses were scrambling to meet the changes...

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Winning the E-commerce Race, Part 1

The Disruption to Businesses It is no secret that the world of e-commerce changed...

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Behavioral Segmentation

Creating a More Personalized Customer Experience The concept of marketing segmentation emerged in the...

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Real-Time is Still in Business!

Innovative AI and ML enhances data analytics to drive on-demand customer engagement The notion...

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Back to Basics: Why Personalization?

Keeping up with Consumers’ Buying Behavior and Expectations for an Individualized Customer Journey If...

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