Winning the E-commerce Race, Part 3 The Growth of Personalization and Its Importance in Meeting Consumer Needs Personalization, sometimes known... Read More
Winning the E-commerce Race, Part 2 Changing Attitudes of the Omnichannel Consumer While businesses were scrambling to meet the changes... Read More
Winning the E-commerce Race, Part 1 The Disruption to Businesses It is no secret that the world of e-commerce changed... Read More
Behavioral Segmentation Creating a More Personalized Customer Experience The concept of marketing segmentation emerged in the... Read More
Real-Time is Still in Business! Innovative AI and ML enhances data analytics to drive on-demand customer engagement The notion... Read More
Back to Basics: Why Personalization? Keeping up with Consumers’ Buying Behavior and Expectations for an Individualized Customer Journey If... Read More