Tag archives for: QSR

QSR’s widespread push for greater customer personalization and engagement technology

The Personalization Push

Posted by: Sona Sharma

QSR’s Big Technology Push to Activate 1:1 Customer Personalization This September, McDonald’s announced its intention to acquire Apprente, a voice-based...

Tags: quick service restaurant, QSR, personalization

Personalization based on in-the-moment context, such as weather, time of day, and location to determine the right promotion to serve up.

Serving Up In-the-Moment Personalization

Posted by: Priya Saha

Real-Time, Omni-Channel Engagement in the Modern Quick Service Restaurant and Convenience Store Imagine this: as lunch time approaches, Dave peruses...