By incorporating historical customer data and real-time events, convenience stores can form real-time insights that can drive a whole new level of engagement with digitally-savvy consumers and enhance their experience.
Deliver increasingly smarter shopping experiences
Recent conditions and increasing competition from other retail formats have pushed convenience stores to rethink business and operating models to ensure customer data are the front and center of everything they do. The reward goes to those that have the foresight to innovate and accelerate the pace of their digital transformation.
Convenience store retailers previously faced minimal disruptions. However, with the emergence of new forms of competitors such as food order and delivery services and small format stores in urban locations, as well as changing gas prices, they are facing new challenges. There is increasing pressure to develop and implement digital strategies, make smarter use of data and insights, and to adopt innovative ways to capture and retain customers.
Key Benefits
Increase average transaction value
by using real-time location, weather, and events intelligence for more relevant, timely and compelling offers.
Shorten time to next visit
by providing time-based, single use, personalized offers.
Raise cross-sell and upsell
by promoting related items or offers personalized for them, at the gas pump or in-store.
Drive traffic to your store
through geo location-based engagement.
Encourage loyalty program use
by proactively showing customers their potential cost savings or reward.
Successful convenience stores are preparing to meet the expectations that the likes of DoorDash, AmazonGo, Instacart, and others have set.
– Senior Marketing Executive
Take Customer Experience to the Next Level with Context, Location, and Personalization
When convenience stores harness their visitors and customers’ ever-changing data and leverage predictive insights in real-time, they can improve their customer base’s experience on a 1:1 level, enhance loyalty, and improve the pump-to-store experience. In fact, contextual messages based on location and customer activity can yield 6% conversion rates, well above the industry average.
Shorten Time to Next Visit
POS Enablement
Weather-Based Offers
Drive Store Traffic
On-Pump Display Screens
Orchestrate the Most Engaging Offer
Loyalty Points and Discount Reminders
Cross-Channel Engagement
Shorten Time to Next Visit
Provide time-based and location-based offers that take into account the shopper’s preferred time of day for shopping. Show them limited-time offers to shorten the time to their next visit. Offers can be tied to available promotions and promo budgets from the CPG companies to maximize a store’s margins.
POS Enablement
Provide shoppers with a personalized experience and show them real-time offers at checkout. Leverage predictive analytics that take into account a customer’s past shopping activity combined with current promotions, events, geo location, and weather data. Enable your store clerk to offer real-time offers at the time of purchase.
Weather-Based Offers
Deliver offers via mobile app or on pump display screen based on relative changes in the weather to encourage gas pump users to enter the convenience store. For example, if it’s 65 degrees in Houston on a Winter day, make an offer for a warm drink. Alternatively, if it’s 65 degrees in Chicago on that same Winter day, make an offer for a cool drink.
Drive Store Traffic
Using messaging that is triggered when a driver comes within a certain number of yards near the store (geofence breach) to deliver an offer or information to incent them to visit the store.
On-Pump Display Screens
Whether it’s the on-pump digital display or their mobile device, you can provide personalized offers, recommendations, and messages when a customer breachesthe geo fence around the store or when they are inside the store for an engaging, efficient and personalized shopping experience.
Orchestrate the Most Engaging Offer
You only have seconds to influence a visitor’s behavior before they leave so make sure your offers take their predicted intent, location, time, and current activity into account in the moment as they are filling up their vehicle. If their first choice isn’t available, make sure that the next best offer is personalized. Of course, the offer should be inventory and margin aware.
Loyalty Points and Discount Reminders
Notify customers of potential cost savings in real-time, at the time of transaction. Make them aware if they are close to reaching the next loyalty threshold or of available discounts. They will appreciate the timely reminder and will be more likely to increase their spend.
Cross-Channel Engagement
The customer experience does not have to end once they leave your store. Provide relevant follow-up messages at the appropriate time and through their preferred channel(s) to keep them engaged and looking forward to their next visit.
Take Customer Experience to the Next Level with Context, Location, and Personalization
When convenience stores harness their visitors and customers’ ever-changing data and leverage predictive insights in real-time, they can improve their customer base’s experience on a 1:1 level, enhance loyalty, and improve the pump-to-store experience. In fact, contextual messages based on location and customer activity can yield 6% conversion rates, well above the industry average.
Shorten Time to Next Visit
Provide time-based and location-based offers that take into account the shopper’s preferred time of day for shopping. Show them limited-time offers to shorten the time to their next visit. Offers can be tied to available promotions and promo budgets from the CPG companies to maximize a store’s margins.
POS Enablement
Provide shoppers with a personalized experience and show them real-time offers at checkout. Leverage predictive analytics that take into account a customer’s past shopping activity combined with current promotions, events, geo location, and weather data. Enable your store clerk to offer real-time offers at the time of purchase.
Weather-Based Offers
Deliver offers via mobile app or on pump display screen based on relative changes in the weather to encourage gas pump users to enter the convenience store. For example, if it’s 65 degrees in Houston on a Winter day, make an offer for a warm drink. Alternatively, if it’s 65 degrees in Chicago on that same Winter day, make an offer for a cool drink.
Drive Store Traffic
Using messaging that is triggered when a driver comes within a certain number of yards near the store (geofence breach) to deliver an offer or information to incent them to visit the store.
On-Pump Display Screens
Whether it’s the on-pump digital display or their mobile device, you can provide personalized offers, recommendations, and messages when a customer breachesthe geo fence around the store or when they are inside the store for an engaging, efficient and personalized shopping experience.
Orchestrate the Most Engaging Offer
You only have seconds to influence a visitor’s behavior before they leave so make sure your offers take their predicted intent, location, time, and current activity into account in the moment as they are filling up their vehicle. If their first choice isn’t available, make sure that the next best offer is personalized. Of course, the offer should be inventory and margin aware.
Loyalty Points and Discount Reminders
Notify customers of potential cost savings in real-time, at the time of transaction. Make them aware if they are close to reaching the next loyalty threshold or of available discounts. They will appreciate the timely reminder and will be more likely to increase their spend.
Cross-Channel Engagement
The customer experience does not have to end once they leave your store. Provide relevant follow-up messages at the appropriate time and through their preferred channel(s) to keep them engaged and looking forward to their next visit.