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Grocery

Drive traffic to your store, increase upsell and cross-sell while deepening customer loyalty.

Experiences that bridge the digital-physical divide don’t just take place while a shopper is inside the store; when properly personalized, the digital channel can actually draw shoppers into the supermarket in the first place.

Digital is the new center of the grocery experience

Grocery stores and supermarkets must find ways to meet rapidly changing customer behavior and expectations in the face of heightened competition from both convenience stores and big-box retailers. For these companies, the path to differentiation is also digital.

Deloitte estimates that 80% of shoppers have used a digital device to browse or research grocery products, and 29% of grocery consumers have tried products based on online recommendations or reviews.

Key Benefits

Predictive engagement is helping grocers to move at the speed needed to respond:

Provide more relevant, timely, and compelling offers

through the use of real-time location, weather, and events intelligence.

Expand delivery and curbside orders

through timely stock availability, wait times, and personalized recommendations and offers.

Drive foot traffic to the supermarket

through mobile messaging upon geo location breach.

Grow purchase frequency

with personalized time-based, single use offers.

Encourage the use of loyalty rewards

by proactively showing customers their potential cost savings before, during, and after the on-site visit.

Increase cross-sell and upsell

of in-store purchases through personalized pricing and shopping lists.

 

There is so much more personalization that can be done in terms of, how do we engage them, how do we reward them. How do you personalize based on predictive analysis is becoming more important for what is required of you.

– Roopa Acharya, Vice President of Software Engineering, Albertsons

Personalization Use Cases

Digital marketing leaders need agile and innovative ways to engage new and existing customers and to realign their marketing and selling strategy with the changes in the market and consumer behavior. Here are a few examples of what predictive engagement can provide:

Personalize Shopping Lists and Pricing
Near Instant Online Offers
Shorten Time to Next Visit
Increase Online Cart Size
Loyalty Points and Discount Reminders
POS Enablement
BOPUS and Curbside Pickup
In-Cart Recommendations and Reminders
Personalize Screens

Personalize Shopping Lists and Pricing

Personalize their shopping list with relevant, real-time offers and recommendations based on each shopper’s interests and needs. Offer personalized pricing that takes into account the available CPG promotional budgets plus historical purchasing behavior, as well as 3rd party (events, geolocation, weather) and in-the-moment data from their browsing activities.

Near Instant Online Offers

You only have seconds to influence a shopper’s behavior before they leave your site so make sure your offers take their predicted intent, location, time, and current activity into account and match it with any promotion budgets from the CPG companies. While shopping, if their first choice isn’t available, make sure that the next best offer is personalized. Of course, these offers should be promo budget, inventory, and margin aware.

Shorten Time to Next Visit

Provide offers that take into account the customer’s preferred time of the day as well as their location. Limited-time offers also help to shorten the time to their next visit. Offers can be tied to available promotions and promo budgets from the CPG companies to maximize a store’s margins.

Increase Online Cart Size

To help browsers turn into customers, provide time-sensitive offers that are individualized for them. Create a sense of urgency with social proof showing how many others in their local area have purchased certain “featured” or “sale” items. Provide item recommendations at a promotional price that take into account CPG promo budgets.

Loyalty Points and Discount Reminders

Notify customers of potential cost savings due to their loyalty points at the time of transaction. Make them aware of available discounts or if they are close to reaching the next loyalty tier. They will appreciate the timely reminder and will be more likely to increase their spend.

POS Enablement

Provide shoppers with a personalized experience and real-time offers at checkout. Leverage predictive analytics that take into account a shopper’s past shopping activity combined with current promotions, events, geo location, and weather data. Make them feel like they are your most valued shopper, each and every time.

BOPUS and Curbside Pickup

For certain customers who prefer the convenience and safety of online shopping, offer them Buy Online Pick up in Store (BOPUS) and/or curbside pickup. Provide them information about stock availability, wait times, available delivery windows along with personalized recommendations and offers.

In-Cart Recommendations and Reminders

Online shoppers that didn’t complete a purchase can receive real-time reminders of personalized offers (promos) that are good for one-time use and expire after a limited amount of time to instill a sense of urgency. They can also receive reminders if they forget to complete their purchase during the session or after they leave the site through a different channel such as mobile, store POS, kiosk, or website.

Personalize Screens

Provide an engaging, personalized, and fun shopping experience with customized information just for them. Whether it’s the mobile app, the kiosk, or on-cart digital display, show personalized offers, recommendations, and messages when a customer breaches the geo fence around the store or when they are inside the store.

Personalization Use Cases

Digital marketing leaders need agile and innovative ways to engage new and existing customers and to realign their marketing and selling strategy with the changes in the market and consumer behavior. Here are a few examples of what predictive engagement can provide:

Personalize Shopping Lists and Pricing

Personalize their shopping list with relevant, real-time offers and recommendations based on each shopper’s interests and needs. Offer personalized pricing that takes into account the available CPG promotional budgets plus historical purchasing behavior, as well as 3rd party (events, geolocation, weather) and in-the-moment data from their browsing activities.

Near Instant Online Offers

You only have seconds to influence a shopper’s behavior before they leave your site so make sure your offers take their predicted intent, location, time, and current activity into account and match it with any promotion budgets from the CPG companies. While shopping, if their first choice isn’t available, make sure that the next best offer is personalized. Of course, these offers should be promo budget, inventory, and margin aware.

Shorten Time to Next Visit

Provide offers that take into account the customer’s preferred time of the day as well as their location. Limited-time offers also help to shorten the time to their next visit. Offers can be tied to available promotions and promo budgets from the CPG companies to maximize a store’s margins.

Increase Online Cart Size

To help browsers turn into customers, provide time-sensitive offers that are individualized for them. Create a sense of urgency with social proof showing how many others in their local area have purchased certain “featured” or “sale” items. Provide item recommendations at a promotional price that take into account CPG promo budgets.

Loyalty Points and Discount Reminders

Notify customers of potential cost savings due to their loyalty points at the time of transaction. Make them aware of available discounts or if they are close to reaching the next loyalty tier. They will appreciate the timely reminder and will be more likely to increase their spend.

POS Enablement

Provide shoppers with a personalized experience and real-time offers at checkout. Leverage predictive analytics that take into account a shopper’s past shopping activity combined with current promotions, events, geo location, and weather data. Make them feel like they are your most valued shopper, each and every time.

BOPUS and Curbside Pickup

For certain customers who prefer the convenience and safety of online shopping, offer them Buy Online Pick up in Store (BOPUS) and/or curbside pickup. Provide them information about stock availability, wait times, available delivery windows along with personalized recommendations and offers.

In-Cart Recommendations and Reminders

Online shoppers that didn’t complete a purchase can receive real-time reminders of personalized offers (promos) that are good for one-time use and expire after a limited amount of time to instill a sense of urgency. They can also receive reminders if they forget to complete their purchase during the session or after they leave the site through a different channel such as mobile, store POS, kiosk, or website.

Personalize Screens

Provide an engaging, personalized, and fun shopping experience with customized information just for them. Whether it’s the mobile app, the kiosk, or on-cart digital display, show personalized offers, recommendations, and messages when a customer breaches the geo fence around the store or when they are inside the store.