ZineOne debuts in Gartner’s 2020 Personalization Engine Magic Quadrant. Download exclusive report now

X

Retail

Deliver the personalized shopping experiences today's customers expect.

Modern customers demand to be known, understood, and assisted by retail enterprises in real time – and their rising expectations require a new approach to engagement.

Omnichannel Customer Experiences at Scale

The effect of ever-present digital connections to brands has altered the way that today’s customers interact with retailers. Not only does each customer want to be engaged in a 1:1 level with relevant notifications, offers, and assistance from their favorite retail stores and websites, but they also want retailers to initiate such engagement—in real-time, on the right channel, based on their evolving in-the-moment needs and interests.

Key Benefits

Instant, predictive intelligence allows retailers to adapt to shoppers’ evolving interests
in order to deliver increasingly effective engagement that provides these benefits:

Guide shopper experiences

both on – and offline via cross-channel messages and in-store geofencing.

Encourage the use of loyalty points

by proactively showing customers their potential cost savings.

Assist in transaction completion

by alerting customers to item availability and price when they enter the store or website.

Increase average transaction totals

by recognizing intent and promoting related items at time of purchase.

Boost sales, both in-store and online

with a connected customer journey that spans digital and physical environments.

ZineOne has a dedicated and competent team, and they are easy to work with. We have brainstormed ideas with them often.

Director of Product, Digital in the Retail Industry

Unleash Intelligent Customer Interactions
in Your Retail Environment

The ZineOne Intelligent Customer Engagement platform’s next-gen retail applications empower enterprises to increase customer loyalty, sales, and value at scale in today’s hyper-personalized shopping environment.

Cross-Channel Engagement
Predictive Engagement
Contextual Engagement
Increased Store Traffic
Micro-targeting Within Stores
Loyalty & Cart Reminders
Real-Time Assistance

Cross-Channel Engagement

Trigger continuous engagement based on real-time customer activity on any channel your customer is using — website, mobile app, in-store, email, chatbot, and more. Extending a single customer journey seamlessly across interfaces, increasing the likelihood of a successful transaction.

Predictive Engagement

Give your customers exactly what they are looking for before they even realize they are looking for it! Leverage continuous analysis of customer’s current activity and historical purchase data to predict what the customer will need, want, or do next. Will they make a purchase? Will they bounce? Based on the prediction, show your customer information that is meaningful and relevant to them.

Contextual Engagement

Relate to the customer’s real-time context. Make sure your in-the-moment interactions take the customer’s historical patterns of engagement and external factors into consideration—such as the customer’s current location, weather, or time—in order to engage with them in the most appealing and contextual way possible.

Increased Store Traffic

Incentivize users to visit your store when they are in the vicinity with location-based notifications, personalized to each user’s likes and dislikes. Remind them of relevant or related items at the time of in-store pickup. Or nudge them to hop over to the store with timely offers that are redeemable in-store only.

Micro-targeting Within Stores

Add value to the customer in-store journey by providing them with relevant personalized updates as they move through various departments.

Loyalty & Cart Reminders

Keep customers informed about their reward points as they shop. Provide activity-based reminders when a customer browses products online or enters a store. Remind users of cart items across sessions, channels, or when they enter the store, specifically if there is any price reduction, new inventory choices, end of the sale, etc.

Real-Time Assistance

Personalized assistance in-the-moment ensures a great experience while also boosting shopper satisfaction. For retail customers, this assistance might take the form of eliminating confusion around products, pricing, or shipping. Offer relevant product suggestions (“You may be interested in…”), social proof (“30 others have purchased this item today!”), or real-time shipping calculations (“Spend $10 more and save 5% on shipping”).

Unleash Intelligent Customer Interactions
in Your Retail Environment

The ZineOne Intelligent Customer Engagement platform’s next-gen retail applications empower enterprises to increase customer loyalty, sales, and value at scale in today’s hyper-personalized shopping environment.

Cross-Channel Engagement

Trigger continuous engagement based on real-time customer activity on any channel your customer is using — website, mobile app, in-store, email, chatbot, and more. Extending a single customer journey seamlessly across interfaces, increasing the likelihood of a successful transaction.

Predictive Engagement

Give your customers exactly what they are looking for before they even realize they are looking for it! Leverage continuous analysis of customer’s current activity and historical purchase data to predict what the customer will need, want, or do next. Will they make a purchase? Will they bounce? Based on the prediction, show your customer information that is meaningful and relevant to them.

Contextual Engagement

Relate to the customer’s real-time context. Make sure your in-the-moment interactions take the customer’s historical patterns of engagement and external factors into consideration—such as the customer’s current location, weather, or time—in order to engage with them in the most appealing and contextual way possible.

Increased Store Traffic

Incentivize users to visit your store when they are in the vicinity with location-based notifications, personalized to each user’s likes and dislikes. Remind them of relevant or related items at the time of in-store pickup. Or nudge them to hop over to the store with timely offers that are redeemable in-store only.

Micro-targeting Within Stores

Add value to the customer in-store journey by providing them with relevant personalized updates as they move through various departments.

Loyalty & Cart Reminders

Keep customers informed about their reward points as they shop. Provide activity-based reminders when a customer browses products online or enters a store. Remind users of cart items across sessions, channels, or when they enter the store, specifically if there is any price reduction, new inventory choices, end of the sale, etc.

Real-Time Assistance

Personalized assistance in-the-moment ensures a great experience while also boosting shopper satisfaction. For retail customers, this assistance might take the form of eliminating confusion around products, pricing, or shipping. Offer relevant product suggestions (“You may be interested in…”), social proof (“30 others have purchased this item today!”), or real-time shipping calculations (“Spend $10 more and save 5% on shipping”).

*Gartner Peer Insights reviews constitute the subjective opinions of individual end users based on their own experiences, and do not represent the views of Gartner or its affiliates.