ZineOne debuts in Gartner’s 2020 Personalization Engine Magic Quadrant. Download exclusive report now

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Travel & Hospitality

Delight guests with personalized experiences before, during, and after each stay with engaging interactions.

Differentiated guest experiences based on preferences and needs in real-time, and on their channel of choice ensure that they take advantage of all you have to offer before, during, and after their stay.

Deliver increasingly smart interactions

From online travel planning, to hotel review sites, social media, and more—travelers today have access to a wealth of information before their journey even begins. They have access to multiple channels to interact with hospitality brands as their trip progresses, and numerous outlets on which to rate their experience after it occurs.

Online travel agencies know that to remain competitive, they need to provide travelers with relevant, helpful, and timely information to convert them into customers and keep current customers loyal. It is critical that they leverage customer data in new and innovative ways to elevate and personalize visitor interactions and engage each visitor on their own terms. The engagement should be seamless so a visitor can start in one channel (web, chatbot, mobile app, on-site/in-room, smart watch and more) and finish in another without starting over.

Key Benefits

Predictive engagement to enhance travelers’ experience from booking, pre-trip to post-trip:

Use real-time location, weather, and events

intelligence for more relevant, timely, and compelling offers.

Assist in transaction completion

by alerting travelers to room availability and personalized pricing in real-time.

Increase average transaction amount

by recognizing their intent and promoting related items, at time of booking.

Guide travelers’ experience both online and on property

via cross-channel messages and on property geofencing.

Encourage the use of loyalty rewards

by proactively showing travelers their potential cost savings.

Increase cross-sell and upsell

of add-on purchases through personalized pricing and offers.

 

ZineOne’s innovative use of geofencing coupled with weather, event, and historical information is helping us enhance the guest experience before they even step foot into the hotel.

– Forbes Travel Guide 5-star rated hotel

A Differentiated, Data-Driven Experience Turns First-time Visitors into Loyal Customers

When hospitality brands harness their visitors and guests’ ever-changing data and leverage predictive insights in real-time, they can proactively serve their customer base on a 1:1 level to create truly differentiated visitor / guest experiences—at every stage of the trip. In fact, contextual messages based on location and customer activity can yield 6% conversion rates, well above the industry average.

Personalize the Booking Experience
Complete More Trip Bookings
Orchestrate the Most Engaging Offer
Loyalty and Rewards Points Reminders
Maximize
Their Stay
Front Desk Enablement
Post-Trip Engagement

Personalize the Booking Experience

Personalize their booking experience with relevant, real-time engagement based on each guest’s interests and needs. Leverage historical information, 3rd party (events, geolocation, weather), and in-the-moment data from the channel through which they’ve engaged to make it as rewarding as possible for each individual.

Complete More Trip Bookings

To help browsers become customers, reassure them and create a sense of urgency with social proof showing how many others are also considering a specific property or room. You can also provide cross-channel reminders and in-session assistance to answer questions and reduce the number of hesitating travelers.

Orchestrate the Most Engaging Offer

You only have seconds to influence a visitor’s behavior before they bounce so make sure your offers take their predicted intent, location, time, and current activity into account in the moment as they are browsing. If their first choice isn’t available, make sure that the next best offer is personalized. Of course, the offer should be inventory and margin aware.

Loyalty and Rewards Points Reminders

Notify customers and guests of potential cost savings at the time of transaction. Make them aware if they are close to reaching the next loyalty threshold. They will appreciate the timely reminder and will be more likely to increase their spend.

Maximize Their Stay

Extend their current stay with location and time-sensitive, personalized messages promoting related on-site activities and available promotions. Deliver these and other messages through in-room devices (TV, Amazon Alexa, Apple Home), mobile device, email, and more. Deploy messages based on each guests’ true, in-the-moment intent that resonate with each guest’s ever-changing influence zone, or the specific convergence of their location, time horizon, channel, past interactions, and more.

Front Desk / Concierge Enablement

Provide guests with a personalized experience in real-time by leveraging predictive analytics that take into account a guest’s past data, current digital behavior combined with promotions, events, geo location, and weather data. Make them feel like they are your only guest, each and every time.

Post-Trip Engagement

The guest experience does not have to end once they leave your property. Provide relevant follow-up messages at the appropriate time and through their preferred channel(s) to keep them engaged and looking forward to their next trip.

A Differentiated, Data-Driven Experience Turns First-time Visitors into Loyal Customers

When hospitality brands harness their visitors and guests’ ever-changing data and leverage predictive insights in real-time, they can proactively serve their customer base on a 1:1 level to create truly differentiated visitor / guest experiences—at every stage of the trip. In fact, contextual messages based on location and customer activity can yield 6% conversion rates, well above the industry average.

Personalize the Booking Experience

Personalize their booking experience with relevant, real-time engagement based on each guest’s interests and needs. Leverage historical information, 3rd party (events, geolocation, weather), and in-the-moment data from the channel through which they’ve engaged to make it as rewarding as possible for each individual.

Complete More Trip Bookings

To help browsers become customers, reassure them and create a sense of urgency with social proof showing how many others are also considering a specific property or room. You can also provide cross-channel reminders and in-session assistance to answer questions and reduce the number of hesitating travelers.

Orchestrate the Most Engaging Offer

You only have seconds to influence a visitor’s behavior before they bounce so make sure your offers take their predicted intent, location, time, and current activity into account in the moment as they are browsing. If their first choice isn’t available, make sure that the next best offer is personalized. Of course, the offer should be inventory and margin aware.

Loyalty and Rewards Points Reminders

Notify customers and guests of potential cost savings at the time of transaction. Make them aware if they are close to reaching the next loyalty threshold. They will appreciate the timely reminder and will be more likely to increase their spend.

Maximize Their Stay

Extend their current stay with location and time-sensitive, personalized messages promoting related on-site activities and available promotions. Deliver these and other messages through in-room devices (TV, Amazon Alexa, Apple Home), mobile device, email, and more. Deploy messages based on each guests’ true, in-the-moment intent that resonate with each guest’s ever-changing influence zone, or the specific convergence of their location, time horizon, channel, past interactions, and more.

Front Desk / Concierge Enablement

Provide guests with a personalized experience in real-time by leveraging predictive analytics that take into account a guest’s past data, current digital behavior combined with promotions, events, geo location, and weather data. Make them feel like they are your only guest, each and every time.

Post-Trip Engagement

The guest experience does not have to end once they leave your property. Provide relevant follow-up messages at the appropriate time and through their preferred channel(s) to keep them engaged and looking forward to their next trip.