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Contextualization: The Loyalty Program Secret Sauce

Contextualization: The Loyalty Program Secret Sauce

The Loyalty Program Secret Sauce

Progressive brick and mortars leverage their existing digital arsenal to create an online and in-store contextual experience. That means using their different touch points (website, mobile web, app, in-store technology, etc.) to provide context to customer engagements. The secret sauce is pulling together these disparate touch points and systems through a streaming decision layer powered by machine learning. The result is laser-focused targeting each and every single loyalty customer.