How to Do Customer Data Management Right
Thu, Apr 15, 9:00 AM PT / 12:00 PM ET
Register today to learn:
- Challenges associated with customer data management and how to overcome them.
- How to increase the value of your current data, wherever it might reside.
- Examples from leading brands on how to leverage customer data to drive engaging customer experiences & business outcomes.
The recording will be e-mailed if you are unable to join the live session
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About the Webinar
Today, consumers can interact with a brand across multiple channels, which provides them with many opportunities to collect more customer data and enhance customer experiences. Unfortunately, this data is stored in departmental and functional silos, and companies rarely utilize this data to their utmost potential. Since the dawn of marketing, marketers have been on an endless journey to find the best ways to capture relevant customer data to deliver the best customer experience based on what customers want.
Join this insightful webinar to explore specific examples, strategies, and technologies that can help you leverage customer data to drive engaging customer experiences and business outcomes.