Post-Pandemic Digital Success: AI Technologies and Strategies to Win with Digital Experience
Modern AI technologies and strategies now allow firms to target their customers with the right digital experiences using sophisticated processes and algorithms. Practices that get these approaches right at scale are delivering market differentiation for their firms.
SVP of Marketing, Janet Jaiswal, and guest speaker, Principal Analyst at Forrester, James McCormick, go in-depth to discuss AI technologies and strategies to win with digital experience.
- The AI landscape for experience optimization
- Technologies needed to deliver optimization at scale
- Barriers to scaling digital intelligence – and how to make it right
- Use case examples to optimize the visitors’ experience
- Key takeaways and useful resources